As an Affiliate Partner, you play a critical role in promoting our high-quality cooking tools. To ensure our brand is presented in a consistent and professional manner, we have created these Affiliate Brand Guidelines. Please review and follow these guidelines in all your promotional efforts to ensure consistent brand identity across all marketing channels.
Logo Usage:
Logo color is #FFFFFF #c231815)
Always use the official Big Horn Outdoors logo included in our branding kit.
Do not change the size, proportions, color, or orientation of the logo.
The logo must always be clear and easy to read.
Make sure the logo has sufficient contrast on any background to ensure visibility.
Company Information:
Be familiar with our core products, mission, and values.
Accurately represent the features, benefits, and applications of our products.
Emphasize our commitment to high-quality, smart innovations that make outdoor cooking easier for everyone.
Color palette:
Use the official Big Horn Outdoors color palette provided in our branding kit.
Ensure consistent color design in all promotional materials.
Typography:
Ensure good readability and professional quality in all content.
Visual content:
Use high-quality, clear images and videos that reflect the premium nature of the Big Horn Outdoors brand.
Visually highlight the innovations and ease of use of our products.
Avoid using unauthorized or misleading product images.
Promotional messages:
Use a positive, informative tone when promoting Big Horn Outdoors products.
Highlight the advanced technology, ease of use and health benefits of our products.
Do not make false claims, exaggerations or unproven comparisons to competitors.
Dos and Don'ts:
✅ Focus on the unique selling points of our products, including:
Heat circulation system and pro-grade materials
Hdelivers rapid ignition, precise temperature control, and perfectly even cooking
❌ Prohibited Practices:
No misleading advertising tactics, exaggerated claims, or spam marketing.
No advertising in regions where bighornoutdoor.com does not ship or products are not available.
Social Media Guidelines:
Use the official Big Horn Outdoors hashtags and social media handles.
Share content that reflects the brand values and quality of the products.
Treat followers professionally and provide accurate product information.
Legal and Compliance Requirements:
Adhere to all applicable advertising and consumer protection regulations.
Include required affiliate disclosure statements in your promotional materials.
Respect trademark, copyright, and intellectual property rights.
By following these Affiliate Brand Guidelines, you will help us strengthen the Big Horn Outdoors brand while building a successful partnership. We appreciate your commitment to a consistent brand image and look forward to working with you! If you have any questions or need further assistance, please contact the Big Horn Outdoors Affiliate Team: sandra@bighornoutdoor.com
