Curate Health is a fully regulated distance selling pharmacy by the relevant UK medical bodies (GPhC). Curate Health offers information, advice and treatment for a range of medical conditions. This service is provided by regulated qualified independent prescribers who are regulated by the General Pharmaceutical Council (GPhC) and can be trusted to deliver a high level of service. Whilst Curate Health is a regulated distance selling pharmacy, Curate Health utilise the dispensing services of Clarity Biolife Limited and therefore operate under the license owned by Clarity Biolife Limited, registration number: 9012358.
TERMS AND CONDITIONS - FULL
Affiliate Payment
You will earn for every paid and approved order made using your direct affiliate tracking link and/or unique affiliate discount code.
An approved order undergoes independent review by our clinical team to ensure customer eligibility.
Should an order be disapproved or rejected for any reason, the customer will be refunded and therefore commission will not be issued. We operate a 60 day payment window for this reason.
For details on payment withdrawal, refer to the AWIN guide
Affiliate Compliance
You can only share your affiliate code or link for Curate Health to promote weight loss consultations, it may not be used to promote anything else.
You must share all social profiles and channels where you will promote Curate Health services
You must comply with advertising regulations
This is in line with UK advertising regulations and UK laws which prohibits advertising Prescription Only Medicines to the public, any violation of these laws will result in corrective action. The Medicines and Healthcare products Regulatory Agency (MHRA) is the governing body responsible for enforcing these regulations and they may choose to prosecute any legal breaches.For further information on advertising regulations, please refer to the MHRA Blue Guide.
Affiliate Non-Compliance
Non-compliant content, accounts, and publishers will be notified of the compliance breach.
If the issue relates to stylistic or aesthetic issues with the content, the publisher will be notified and given 12 hours to rectify the issue.
Willful disregard for advertising rules surrounding weight loss medication as detailed in our do’s and don’t will constitute immediate removal from the programme, they will not be given an opportunity to rectify.
Our aim is to ensure that the conversation around weight loss and health is opened through our affiliate partners. However, as we operate in a highly regulated space it is imperative this guidance is understood, if you are unsure in any way please do not hesitate to reach out.
Content guidelines:
In order to promote Curate Health as an affiliated partner, you MUST follow the content guidelines detailed below. Failure to do so will result in immediate removal from the programme.
Any content that is not provided by Curate Health must be pre-approved by the team before going live.
DO & DON’TS in detail:
DO’s
Focus on the overall Curate Health service experience:
Curate uses a tailored and personalised service
With a team of in-house prescribers
Discreet, safe and reliable service
Access to reliable weight loss programmes from your own home
CTA’s
If at any stage you must refer to the weight loss solutions Curate Health offers in any content this is not created by us directly you must ONLY use the term “weight loss programmes” or “weight loss solutions” you must not use any of the following CTA’s in conjunction with this:
🚫 SHOP NOW
🚫 BUY NOW
🚫 SHOP THIS AT CURATE HEALTH
🚫 BUY THIS AT CURATE HEALTH
🚫 TRY THIS
🚫 TRY NOW
You must instead use an example such as:
Find out more
Learn more
Start your journey
Check your eligibility
Use Clear Disclosure
"Ad – Affiliate” in the description.
#affcuratehealth
DON’TS
Do not use any of the following terms (the following is a non-exhaustive list and we may update this at any time in line with new regulations)
“Weight Loss Injection” “Weight Loss Pen” “Obesity Treatment Jab” “GLP-1” Abbreviated words that refer to POMs, such as “SemaPen” or Descriptions that identify the product in question
Do not use any of the direct names of the medication “Mounjaro” “Wegovy” “Ozempic” “Semaglutide” “GLP-1”
It is illegal in the UK to promote prescription only medicine. For example:
Don't say "Get Mounjaro for £40 OFF"
Don't say "Get £40 OFF GLP1’s"
This includes use in hashtags within content such as #mounjaro
This includes any abbreviations/adaptations such as “MJ”
This encompasses your social media handle, description, and Curate Health content.
Do not use imagery in ads that is likely to be understood by consumers as denoting a GLP-1
You must not use any imagery of a pen, viall, injection of any kind
Do not direct consumers from an ad seemingly for non-POM products or services directly to another ad promoting a POM.
Ads that refer to general weight-loss products or services should not direct consumers to other ads promoting POMs. For example, paid-for ads on social media or sponsored searches should not contain links to a landing page that promotes a named POM.
Promote the consultation, not the POM
Ensure that ads for weight loss treatment only promote the consultation
You must not stipulate that our consultation is free. Any discounts utilised or promoted would be discounted from the consultation and not the medication itself.
You must only drive traffic to the landing page provided within the programme, you must not drive to the homepage.
Your account name or account description must not reference drug names
Examples:
Do not have mounjaro_xx as your username
Do not have ‘mounjaro journey’ in your description
This includes any abbreviations/adaptations such as “MJ”
Do not compare offer prices for different suppliers or discuss price matching alongside code usage
This includes signposting to link in bio, direct messages, or private groups and forums.
Do not indirectly references GLP-1s
Do not mention phrases such as “jabs”, “pen” “weight-loss injection” in content, account name or description
Do not mention ‘mg’ or dose % such as ‘5mg’
Do Not Show Injections within content
The laws around promoting prescription only medicine also apply to images shown in content. For example:
Do not include any content where you show yourself or others administering the injection, this also includes content which could be interpreted as such.
You must also not use any imagery or interpretation of a vial or medical needle.
Do not show the packaging with product names visible.
Do not use the 💉 emojis
Do Not Use the Word “Prescription”
Example:
Don’t say: “Get a prescription from Curate Health.”
Do Not Promote Curate Health On Non-Compliant Content
Do not share your code on third-party non-compliant content, even if your personal content remains compliant. This includes content, comments, and forums with direct and indirect references to POMs.
Do Not use the Curate Health logo as a profile image on a social media account
Do Not use Curate Health as part of a social media account username
Do Not repurpose Curate Health social media content for your social media channel's content without prior permission
Do Not “Guarantee Results”
Do not make any claims about guaranteed weight loss or quick results
Do Not Use Overly Medical or Diagnostic Language
All weight loss programmes are subject to a prescriber’s discretion and are taken on a case by case basis.
