Emma Claire’s Kitchen Branding Guidelines
To help you promote our products in a way that reflects our brand values and voice, please follow these simple guidelines:
Brand Name Usage
- Always refer to the brand as Emma Claire’s Kitchen (not "Emma’s Kitchen" or other variations).
- Do not use the brand name in all lowercase (e.g., emma claire’s kitchen).
- Avoid misspellings or altered versions in promotional content or ads.
Tone & Voice
- Keep it warm, inviting, and elegant; our motto is Simple but Elegant.
- Avoid overly salesy language. Be conversational, helpful, and authentic.
- Focus on ease, flavor, and joy in cooking; not diet culture or unrealistic expectations.
Approved Messaging Points
Feel free to highlight:
- Our 4 all-natural spice blends that simplify everyday cooking.
- The “Get Stuffed” cookbook, filled with creative and crowd-pleasing recipes.
- That our products are designed to help busy people cook delicious meals at home with ease.
Logo & Visuals
- Use only approved logos and product images provided in your affiliate toolkit.
- Do not modify the logo (no stretching, recoloring, or cropping).
- Maintain clean, natural backgrounds if using your own photography. Think: light, fresh, modern.
Where You Can Promote
- Personal blogs, websites, newsletters, and social media platforms are all welcome.
- You may not run paid ads using the brand name (e.g., "Emma Claire’s Kitchen spices") unless you have written permission.
- No coupon/deal sites or misleading clickbait allowed.
Questions or Need Assets?
Reach out anytime for updated copy, images, or clarification. We’re here to support your success!
