Navi Mocktails Branding Guidelines
To help you promote our products in a way that reflects our brand values and voice, please follow these simple guidelines:
Brand Name Usage
Always refer to the brand as Navi Mocktails (not “Navi Drinks,” “Navi Mixers,” or other variations).
Do not use the brand name in all lowercase (e.g., navi mocktails).
Avoid misspellings or altered versions in promotional content or ads.
Tone & Voice
Keep it modern, uplifting, and elevated. Navi is fun, fresh, and sophisticated.
Avoid overly salesy language. Be conversational, inspiring, and authentic.
Focus on wellness, celebration, inclusivity, and enjoying life without alcohol.
Avoid messaging rooted in restriction, shame, or “missing out.”
Approved Messaging Points
Feel free to highlight:
- Premium powdered mocktail mixes that turn sparkling water into elevated drinks in seconds.
- Convenient single-serve sachets that are portable, shelf-stable, and travel-friendly.
- A stylish alcohol-free option for entertaining, gifting, wellness, and everyday enjoyment.
- Designed for sober-curious consumers, health-conscious drinkers, and anyone wanting better beverage choices.
- Delicious flavors inspired by classic cocktails and refreshing modern blends.
Logo & Visuals
Use only approved logos and product images provided in your affiliate toolkit.
Do not modify the logo (no stretching, recoloring, or cropping).
Maintain clean, bright, premium visuals if using your own photography. Think: sparkling water, fresh citrus, glassware, gatherings, wellness, travel, modern lifestyle.
Show the product in elevated social settings that feel aspirational yet approachable.
Where You Can Promote
Personal blogs, websites, newsletters, and social media platforms are all welcome.
You may not run paid ads using the brand name (e.g., “Navi Mocktails”) unless you have written permission.
No coupon/deal sites, misleading clickbait, or exaggerated health claims allowed.
Do not market as a cure, treatment, or medical product.
Questions or Need Assets?
Reach out anytime for updated copy, images, promo ideas, or clarification. We’re here to support your success and help you grow with Navi Mocktails.
