Playground Originals Branding Guidelines
Brand Name Usage:
Always refer to the brand as Playground Originals—never abbreviate, hyphenate, or alter the name (e.g., avoid “PG Originals” or “Playground O.”).
Capitalize both words: Playground Originals.
Logo & Visuals:
Only use official logos, images, and graphics provided by Playground Originals.
Do not stretch, crop, recolor, or alter logos or product images.
Maintain clear space around the logo equal to at least the height of the “P” in Playground.
Tone & Messaging:
Voice should be playful, cheeky, and sincere, reflecting the fun and chaos of toddlerhood.
Messaging should emphasize durability, creativity, and humor in kids’ clothing.
Avoid generic clichés or overused phrases like “little man” or “mini boss.”
Color Palette (Core):
Primary: Black, White, Charcoal
Accent: Bold Orange (HEX #eb5e28)
Avoid pastels and overly muted colors that do not align with Playground Originals’ bold aesthetic.
Fonts & Typography:
Headlines: Strong, clean sans-serif fonts
Body copy: Readable, modern sans-serif or serif fonts
Avoid script or overly whimsical fonts that don’t match our California-cool vibe.
Photography Style:
Prioritize lifestyle images capturing movement, play, and genuine moments.
Nostalgic touches (like Polaroid frames, retro filters) are encouraged if consistent with official brand visuals.
Steer clear of staged, overly polished, or generic stock-style photos.
Copy Examples:
Approved:
“No trucks. No dinos. Just vibes.”
“Clothes for the moments that shape us.”
Not approved:
“Cheap toddler tees!”
“Sale! Sale! Sale!” (unless part of an official campaign)
Do’s & Don’ts Summary:
✅ Do celebrate the energy and humor of toddlerhood.
✅ Do highlight unique designs beyond cliché motifs.
❌ Don’t misrepresent product features or durability.
❌ Don’t imply direct affiliation beyond the affiliate relationship.
Legal & Compliance:
Affiliates must clearly disclose their relationship with Playground Originals per FTC guidelines.
Affiliates may not imply Playground Originals endorses them beyond the affiliate partnership.
