Brand Name: Mossroam
Tagline: Connect Freely. Roam Globally.
Business Type: Global eSIM service for travelers and business professionals
Founded: 2025
Markets: North America, Europe
Target Audience: International travelers, digital nomads, overseas business users
Core Values: Simplicity, Reliability, Freedom, Transparency
Brand Promise:
"Mossroam helps you stay connected around the world with easy, instant eSIM plans — no plastic cards, no hidden fees."
2.
Brand Voice & ToneClear & Concise — Avoid jargon, keep things simple
Friendly & Helpful — Supportive tone, not overly formal
Trustworthy & Professional — Accurate, transparent information
Global & Accessible — Language should be inclusive, understandable for a global audience
✍️ Example Copy Tone:
“Activate your eSIM in minutes. No roaming shocks, no hidden fees — just seamless global data.”
3.
Logo Usage✅ Primary Logo
Full-color logo with moss green + black
Must maintain clear space and not be distorted
❌ Don’t:
Stretch, rotate or recolor the logo
Place logo on cluttered or low-contrast backgrounds
(🖼️ Insert logo versions here: light background, dark background, icon only)
4.
Color Palette| Color | Hex | Use Case |
|---|
| Moss Green | #5C9F6A | Primary brand color |
| Jet Black | #1C1C1C | Text and logo accents |
| Cloud White | #FAFAFA | Background, whitespace |
| Sky Blue | #6AB8E2 | CTA buttons, highlights |
| Gray Neutral | #E0E0E0 | Borders, background areas |
5.
Typography| Font Type | Font Name | Use |
|---|
| Headings | Poppins Bold | Clean and modern |
| Body | Poppins Regular | Easy to read |
| UI Text | Inter / Arial | Web-safe fallback |
6.
Imagery GuidelinesUse realistic travel photos with natural lighting
Highlight global destinations, diverse users, and mobile lifestyle
Avoid stocky, overly corporate or generic tech imagery
When showing devices: clean iPhone / Android mockups with eSIM UI
7.
IconographyUse minimal, line-based icons (matching moss green or neutral tones)
Consistent icon style across all channels (outlined or filled, not both)
Emojis can be used in social media for friendliness:
e.g., 🌍📱✈️🔋💬
8.
Usage Examples✅ Website CTA:
“🌍 Choose your destination. Activate in minutes. Stay connected, stress-free.”
✅ Social Post Caption:
“Heading to Europe this summer? 🇪🇺 Don’t waste time hunting for SIM cards. Get your Mossroam eSIM and go.”
9.
Do's and Don'ts✅ Keep brand visuals clean, light, and modern
✅ Focus on user needs and ease of use
❌ Avoid overly technical language
❌ Avoid generic telecom stock graphics
10.
File Library (建议附加)✅ Logo files（PNG, SVG, White/Black versions）
✅ Font files（Poppins, Inter）
✅ Color codes表 & CSS文件
✅ Icon set & imagery sample
