100 Acres is a luxury botanical fragrance brand for bath, body and home. All brand copy and imagery whether communicated via 100 Acres or an affiliate should reflect this.
1. Tone of Voice
Our brand voice is cool, confident, and characterful.
Focus on benefits, ingredients, craftsmanship, and the elevated experience of using our products. Avoid slang or overly sales-y language.
2. Visual Guidelines
Always use official brand assets, including logos, product imagery, and campaign visuals, available upon request or from our press/brand asset folder.
Do not edit, crop, or place overlays (e.g., text, emojis, stickers) on brand images or logos.
Maintain a cool, botanical-luxe aesthetic that aligns with our visual identity.
3. Logo Usage
Use only approved versions of our logo.
Do not distort, recolour, or place the logo on a clashing background.
Please find our gold logo here on a green background, here on a neutral background and here with no background.
4. Colour Palette & Typography
The 100 Acres brand colours are green, gold, pink and cream. Blue is to be avoided.
Typography should reflect our brand style. Our approved fonts are Crimson Pro/Crimson Roman, or Quaver Serif.
5. Prohibited Uses
Do not impersonate the brand or create pages/accounts that appear to be 100 Acres channels.
Do not create your own promotional imagery using our logo without written approval.
Avoid pairing our products with non-luxury, discount, or unrelated content that may dilute brand perception.
