Always use the full black logo on a white background. No other colors are permitted.
Never crop or frame the logo; it must always be displayed in its entirety.
Do not stretch or distort the logo. Always scale it proportionally.
The logo must never be combined with other icons, symbols, or graphic elements.
Avoid using shadows or other effects on any version of the allbranded logo.
Ensure the logo is sized clearly and remains legible at all times.
Maintain a clearspace around the logo equal to the height and width of the allbranded heart icon to preserve visibility and impact.
Colors
Primary brand color: Blurpie 400 - Hex #685EFF
Secondary color: Yellow 400 - Hex #FFE65E
Color schemes:
Backround = Blurpie 400 - Hex #685EFF | Text = White - Hex #FFFFFF | Decorative/ Accent/ Detail Color = Blurpie 600 - Hex #352F80
Backround = Blurpie 700 - Hex #0D193E | Text = White - Hex #FFFFFF | Decorative/ Accent/ Detail Color = Blurpie 400 - Hex #685EFF
Backround = Blurpie 700 - Hex #0D193E | Text = White - Hex #FFFFFF | Decorative/ Accent/ Detail Color = Yellow 100 - Hex #FFF5C1
Backround = Blurpie 400 - Hex #685EFF | Text = White - Hex #FFFFFF | Decorative/ Accent/ Detail Color = Yellow 400 - Hex #FFE65E
Backround = Yellow 400 - Hex #FFE65E | Text = Black - Hex #000000 | Decorative/ Accent/ Detail Color = Blurpie 400 - Hex #685EFF
Typography
Archivo SemiExpanded: Used primarily for headings and titles to make a strong statement and capture attention. It can also highlight specific key content. Google Fonts - Archivo
Inter: Used for body text and general content that should not dominate the layout. It is the default typeface for most text. Google Fonts - Inter
Text & Background
Left-aligned text is preferred for readability. Center alignment may be used for online captions or social media posts.
For body copy, use generous line spacing (leading) of at least 150% of the font size to ensure clarity.
Headlines should have a normal leading, up to 110% of the font size.
