velagokotta

velagokotta

Program Terms

Gokotta Lifestyle Brand Guidelines

Version 1.0 | May 2025

🌅 Our Story

Gökotta [guh-kaw-tah] is a Swedish word that means "to rise early in the morning with the purpose of going outside to hear the birds sing." It's more than a word—it's a way of life. A reminder to pause, to breathe, and to find beauty in small, quiet moments.

At Gökotta, we create bedding that reflects this same spirit. Each piece is designed for comfort—soft to the touch, kind to the skin, and thoughtfully crafted to bring a sense of calm to your home. Whether you're choosing our breathable bamboo collection or our easy-care microfiber essentials, Gökotta offers a retreat from the rush of life.

We believe luxury isn't about price. It's about how you feel when you lay down at the end of the day—and how refreshed you feel when you rise. We started Gökotta because we wanted better mornings. For ourselves, and for you.

Gökotta — for love, for life.

🎯 Brand Mission & Values

Our Mission

To transform your living spaces into havens of relaxation and sustainability, awakening to nature's beauty and refreshing daily.

Core Values

🌿 Sustainability & Environmental Care

  • OEKO-TEX® Standard 100 certified bamboo rayon
  • ISO 14001-certified manufacturing partners
  • FSC® Certified packaging
  • Caring for the Earth in every detail

✨ Premium Quality & Craftsmanship

  • Meticulous attention to detail
  • Every cut and stitch meets highest standards
  • Durable and long-lasting products
  • OEKO-TEX certification against harmful substances

🧘 Comfort & Well-being

  • Skin-safe, eco-conscious fabrics
  • Customer-focused design solutions
  • Addressing real sleep comfort needs
  • Promoting restful, restorative sleep

🏔️ Swedish Simplicity & Innovation

  • Clean, minimalist Nordic design
  • Functional beauty and purposeful innovation
  • Solutions like corner elastic bands and reversible pillowcases
  • Timeless elegance with modern functionality
🎨 Visual Identity

Brand Personality

  • Serene - Calm and peaceful like a Nordic morning
  • Authentic - Genuine Swedish heritage and values
  • Nurturing - Caring for both people and planet
  • Sophisticated - Premium quality without pretension
  • Restorative - Focused on renewal and refreshment

Design Principles

  • Natural Harmony: Reflect organic textures and sustainable materials
  • Swedish Simplicity: Embrace clean lines and functional beauty
  • Mindful Details: Every element serves comfort and purpose
  • Sustainable Aesthetics: Visual choices reflect environmental values
🎨 Color Palette

Primary Brand Color

Deep Teal

  • HEX: #0c4151
  • RGB: 12, 65, 81
  • Usage: Primary brand color, headers, CTAs, brand accent
  • Meaning: Deep ocean tranquility, Swedish nature, premium sophistication

Supporting Colors

Pure White

  • HEX: #FFFFFF
  • RGB: 255, 255, 255
  • Usage: Backgrounds, clean spaces, product highlights, text on dark backgrounds

Soft Mist

  • HEX: #F5F7FA
  • RGB: 245, 247, 250
  • Usage: Section backgrounds, subtle emphasis, gentle contrast

Nordic Gray

  • HEX: #E4E8F0
  • RGB: 228, 232, 240
  • Usage: Borders, dividers, subtle elements, secondary text

Accent Colors

Natural Beige

  • HEX: #F8F6F0
  • RGB: 248, 246, 240
  • Usage: Warm backgrounds, organic feel, bamboo material representation

Sage Green

  • HEX: #A8B5A8
  • RGB: 168, 181, 168
  • Usage: Sustainability messaging, natural/eco elements, secondary accents

Morning Cream

  • HEX: #FEFCF9
  • RGB: 254, 252, 249
  • Usage: Soft product backgrounds, peaceful sections

Text Colors

Charcoal

  • HEX: #333333
  • RGB: 51, 51, 51
  • Usage: Primary text, headers, main content

Medium Gray

  • HEX: #666666
  • RGB: 102, 102, 102
  • Usage: Secondary text, captions, descriptions

Light Gray

  • HEX: #999999
  • RGB: 153, 153, 153
  • Usage: Placeholder text, subtle information, disabled states
🔤 Typography

Primary Typeface: Montserrat

Usage: All digital applications, headers, body text

  • Montserrat Bold (700) - Main headers, brand emphasis
  • Montserrat SemiBold (600) - Subheadings, section titles
  • Montserrat Regular (400) - Body text, descriptions
  • Montserrat Light (300) - Captions, subtle text

Secondary Typeface: System Fonts

Fallbacks: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif

Typography Guidelines

  • Line Height: 1.6 for body text, 1.2 for headlines
  • Font Sizes: Minimum 16px for body text, 14px for captions
  • Hierarchy: Clear distinction using size and weight
  • Letter Spacing: Default, slight increase for all-caps
📸 Photography & Visual Style

Photography Guidelines

  • Natural Light: Soft, diffused Nordic morning light
  • Lifestyle Focus: Real spaces with authentic, lived-in feeling
  • Nordic Minimalism: Clean, uncluttered compositions
  • Texture Emphasis: Showcase bamboo fabric feel and quality
  • Color Harmony: Align with brand color palette, especially natural tones

Product Photography

  • Background: Clean white or soft Natural Beige
  • Styling: Minimal props that enhance comfort messaging
  • Angles: Multiple views showing drape, texture, and fit
  • Lighting: Even, soft lighting that shows true color and texture

Lifestyle Photography

  • Settings: Clean bedrooms with Nordic-inspired decor
  • Natural Elements: Wood, plants, organic textures
  • People: Authentic moments of rest and tranquility
  • Composition: Plenty of negative space, peaceful atmosphere
✍️ Voice & Tone

Brand Voice Characteristics

Calm & Nurturing

  • Use peaceful, soothing language
  • Focus on comfort and well-being
  • Embrace tranquil, restorative descriptors

Knowledgeable & Trustworthy

  • Share expertise about sustainable materials
  • Educate about OEKO-TEX certification and bamboo benefits
  • Be confident without being boastful

Authentic & Swedish-Inspired

  • Reference Nordic lifestyle and values
  • Use genuine, heartfelt messaging
  • Connect to the beauty of simple moments

Key Brand Messages

Core Taglines:

  • "Gökotta — for love, for life"
  • "Awaken to Nature's Beauty, Refresh Daily"
  • "FOR LOVE, FOR LIFE."

Value Propositions:

  • Premium softness with planetary care
  • OEKO-TEX® certified bamboo rayon
  • Skin-safe, eco-conscious comfort
  • Swedish-inspired design philosophy

Language Guidelines

Do Use:

  • Awaken, refresh, comfort, serenity
  • Premium, certified, sustainable, eco-conscious
  • Soft to the touch, kind to the skin
  • Nordic, Swedish, natural, organic
  • Tranquil, peaceful, restorative

Avoid:

  • Aggressive sales language
  • Overly technical jargon without context
  • Rushed or urgent messaging
  • Greenwashing claims
  • Complex, confusing terms
📱 Digital Guidelines

Website Design

  • Primary Color Usage: Deep Teal (#0c4151) for headers, CTAs, and brand accents
  • Background Strategy: Primarily white and Soft Mist for clean, Nordic feel
  • Navigation: Simple, intuitive menu structure
  • Loading Speed: Optimize for performance with compressed images
  • Mobile-First: Responsive design priority

Call-to-Action Design

  • Background: Deep Teal (#0c4151)
  • Text: Pure White (#FFFFFF)
  • Hover State: Slightly lighter teal or add subtle shadow
  • Typography: Montserrat SemiBold
  • Padding: Generous spacing for touchability

Social Media Guidelines

  • Instagram: Lifestyle photography showcasing Nordic bedroom aesthetics
  • Pinterest: Room inspiration, sleep wellness tips, sustainability content
  • Color Usage: Maintain brand color consistency across all platforms
  • Hashtags: #GokottaLifestyle #ForLoveForLife #SustainableSleep #NordicComfort
🤝 Partner & Affiliate Guidelines

Brand Asset Usage

Approved Uses:

  • Official product photography from brand asset library
  • Brand colors (#0c4151 and supporting palette) in marketing materials
  • Approved copy emphasizing OEKO-TEX certification and sustainability
  • Logo usage following proper spacing and contrast guidelines

Prohibited Uses:

  • Modifying brand colors or logo proportions
  • Using outdated brand assets or unofficial color variations
  • Creating derivative logos or alternative color schemes
  • Misrepresenting sustainability claims or certifications

Content Standards

Quality Requirements:

  • Photography should align with Nordic minimalism aesthetic
  • Maintain soft, natural lighting consistent with brand style
  • Avoid cluttered or overly busy compositions
  • Use brand colors thoughtfully and purposefully

Messaging Standards:

  • Emphasize OEKO-TEX certification and bamboo benefits
  • Focus on comfort, sustainability, and Swedish inspiration
  • Maintain calm, nurturing tone in all communications
  • Always include proper affiliate disclosures

Sustainability Messaging

  • Highlight OEKO-TEX® Standard 100 certification
  • Mention ISO 14001-certified manufacturing
  • Reference FSC® Certified packaging
  • Emphasize caring for Earth in every detail
🏷️ Logo & Brand Mark Usage

Logo Applications

  • Primary Mark: Full "Gökotta" wordmark with proper diacritical marks
  • Color Usage: Deep Teal (#0c4151) on light backgrounds, White on dark backgrounds
  • Minimum Size: 120px width for digital, 1 inch for print
  • Clear Space: Minimum space equals height of the "G" on all sides

Logo Don'ts

  • ❌ Don't use colors outside the brand palette
  • ❌ Don't stretch, condense, or distort proportions
  • ❌ Don't place on insufficient contrast backgrounds
  • ❌ Don't recreate or modify the typography
  • ❌ Don't remove or alter the Swedish diacritical marks
📦 Product & Packaging

Product Presentation

  • Hero Images: Clean white backgrounds with Deep Teal accents
  • Lifestyle Context: Nordic-inspired bedroom settings
  • Detail Shots: Close-ups showing bamboo texture and quality
  • Color Accuracy: True-to-life color representation

Packaging Design

  • Materials: FSC® Certified, recyclable kraft paper
  • Color Scheme: Natural browns with Deep Teal brand accents
  • Typography: Montserrat family for all text elements
  • Sustainability Messaging: Clear communication of eco-friendly features

Product Descriptions

Template Structure:

  1. Comfort benefit (soft to the touch, kind to the skin)
  2. Sustainability feature (OEKO-TEX certified, bamboo rayon)
  3. Functional innovation (deep pockets, corner straps)
  4. Brand connection (Swedish-inspired design)
🌍 Sustainability Communication

Certification Messaging

  • OEKO-TEX® Standard 100: "Rigorously tested against harmful substances"
  • ISO 14001: "Certified manufacturing with lower carbon footprints"
  • FSC® Packaging: "Certified sustainable packaging materials"
  • Bamboo Rayon: "Fast-growing, renewable resource"

Environmental Values

  • "Premium softness with planetary care"
  • "Caring for the Earth in every detail"
  • "Eco-conscious fabrics for conscious living"
  • "Sustainability and comfort coexist harmoniously"
📞 Brand Contact & Support

Official Email: hello@gokottalifestyle.com

Brand Asset Requests

Contact hello@gokottalifestyle.com for access to:

  • Logo files (PNG, SVG, high-resolution)
  • Product photography library
  • Brand color swatches and hex codes
  • Typography guidelines and font files
  • Template designs and layouts

Usage Approval

All brand asset usage by partners and affiliates must be approved through hello@gokottalifestyle.com prior to publication.

📋 Quick Reference Card

Essential Brand Elements

  • Primary Color: Deep Teal (#0c4151)
  • Primary Font: Montserrat family
  • Brand Voice: Calm, Authentic, Nurturing
  • Key Values: Sustainability, Quality, Swedish Simplicity, Comfort

Common Applications

  • Headers: Montserrat Bold, Deep Teal (#0c4151)
  • Body Text: Montserrat Regular, Charcoal (#333333)
  • Backgrounds: Pure White (#FFFFFF) or Soft Mist (#F5F7FA)
  • CTAs: Deep Teal background, White text
  • Accents: Natural Beige (#F8F6F0) or Sage Green (#A8B5A8)

Brand Promises

✓ OEKO-TEX® Standard 100 certified materials
✓ Premium softness with planetary care
✓ Swedish-inspired design philosophy
✓ Comfort that's soft to touch, kind to skin
✓ Sustainable luxury for better mornings

These guidelines ensure consistent brand representation across all touchpoints while honoring our Swedish heritage and sustainability commitments. For questions or asset requests, contact hello@gokottalifestyle.com

© 2025 Gökotta Lifestyle. All rights reserved.