đź’ˇ Brand Essence
Real Mad Honey is not just honey. It’s ancient, wild, mysterious — a rare experience, harvested from the cliffs of Nepal and Turkey. Our brand stands for adventure, tradition, potency, and the raw power of nature.
We are:
Bold & daring
Mysterious & exotic
Authentic & premium
🎨 Brand Tone of Voice
Adventurous but authentic (avoid sounding too commercial or salesy)
Educational but entertaining
Bold yet responsible (always respectful of the powerful effects of our product)
Always:
âś… Use storytelling and cultural context (Nepalese honey hunting tradition, natural effects)
âś… Highlight the unique and rare nature of the product
âś… Focus on experience, benefits, and personal stories
Never:
❌ Make medical or health claims (e.g., cures, treatments)
❌ Portray unsafe usage or misuse of the product
❌ Use exaggerated or misleading claims
đź“· Visual Guidelines
Logo Usage:
Use only the official Real Mad Honey logos provided.
Do not distort, recolor, or modify the logo.
Logo must always be visible, clear, and surrounded by sufficient white space.
Product Photography:
Use approved lifestyle and product photos from our official media kit.
Feel free to create your own authentic UGC, but ensure:
The product is shown in a clean, natural setting.
The product is respected (no spills, jokes, unsafe behavior).
The product is the hero (clear focus, no clutter).
Colors (reference):
Deep Amber Honey (#D36D00)
Earth Clay (#865B30)
Wild Green (#3C5F44)
Black Gold (#0F0F0F)
Fonts:
For social content: Clean, minimalist, bold sans-serif (avoid comic or cursive fonts).
For captions & blogs: Use friendly but serious tone (short paragraphs, emotive).
🛑 Compliance & Disclaimers
Always add a disclaimer when mentioning effects:
"Results may vary. Always start with a small amount. Not suitable for children, pregnant or breastfeeding women."
Always disclose your affiliate relationship (e.g., #ad, #affiliate).
📲 Social Media Best Practices
Tag @realmadhoney where possible.
Use hashtags like #realmadhoney #madhoneyexperience #wildhoney #psychedelichoney.
Encourage storytelling formats (Reels, TikTok, IG stories, YouTube reviews, podcasts).
Prioritize authentic user experience, unboxing, personal stories over hard selling.
