Ⅰ.Cleva Group 1.Company Logos
Including:Primary/Secondary
Secondary Logo: Transparent background; use on dark backgrounds where primary is unsuitable.
2.Logo Clear Space
There should be a minimum clear space around the Cleva logo to preserve its integrity.To maintain visual clarity and to provide maximum impact, the logo must never appear to be linked to, or crowded by copy,photography or any other graphic elements.
The minimum clearway is determined by the ‘x’ height of the ‘C’ in the Cleva logo.The minimum clearway will of course differproportionately with the size of the logo.
3.Brand Colors
Pantone Color Bridge Coated guide has been used for all colour references within this document. Solid Colour Print, CYMK Print, RGB Displays, HTML Code.
- PANTONE Cool Gray 11:CMYK: 44 | 34 | 22 | 77 RGB: 83 | 86 | 90 | HEX: #53565A
- PANTONE 368:CMYK: 65 | 0 | 100 | 0 RGB: 120 | 190 | 32 HEX: #78be20
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II. Cleva Europe1.Purpose of Guidelines
These brand guidelines have been developed to deliver a consistent brand identity for sales and marketing purposes across Europe.
Separate guidelines exist for product and packaging purposes.
These guidelines should provide guidance and cohesion without stifling creativity or cultural preferences.
The guidelines can be improved through issue updates for brand improvements and better guidance.
All brand logos can be requested by contacting your main contact within the Cleva UK sales office.
Pantone Color Bridge Coated guide hasbeen used for all colour references within this document. Solid Colour Print,CYMK Print, RGB Displays, HTML Code.
These guidelines are required to：Join the 2 brands into a cohesive family look；Guide web designers,web developers and online marketing；Present a consistent brand identity.
2.Company Logos
Including:Primary/Secondary/Icon
The primary logo should be used in the first instance wherever possible. When not possible due to colour conflicts the secondary logo can be applied.
The secondary logo is supplied with a transparent background and should be used when applied on top of a lighter shade background where the primary logo would not be deemed suitable. This should be used with discretion.
Disclaimer: The use of the logos without the registered trademark symbol can be used when the logo is reduced in size and the ® is no longer clearly visible. In all other uses this primary logo should be used.
3.Logo Clear Space
There should be a minimum clear space around the Cleva logo to preserve its integrity.To maintain visual clarity and to provide maximum impact, the logo must never appear to be linked to, or crowded by copy,photography or any other graphic elements.
The minimum clearway is determined by the ‘x’ height of the ‘C’ in the Cleva logo.The minimum clearway will of course differ proportionately with the size of the logo.
PS: The logo must never be shown smaller than 25mm wide.
4.Brand Colours
Pantone Color Bridge Coated guide has been used for all colour references within this document. Solid Colour Print, CYMK Print, RGB Displays, HTML Code.
PANTONE BLACK 6：CMYK: 100 | 79 | 44 | 93 RGB: 16 | 24 | 32 HEX: #101820
- White: CMYK: 0 | 0 | 0 | 0 RGB: 255 | 255 | 25 HEX #ffffff
5.Recommended Company TypographyPrimary:
Noto Sans (Bold, Regular, Italic).
6.Our Story
Cleva is a world leading manufacturer of award winning household and professional vacuum cleaners and outdoor power equipment across a dependable portfolio of multiple innovative brands. We apply the latest processes and highest standards to our product engineering, motor technology,product design, and production. The result is a wide range of high-quality products with exceptional performance and durability trusted by international brands. Cleva strives to deliver reliable products that households and professionals alike can depend on for every task.
Mission: " We believe in Bringing pioneering design into the heart of the everyday."
Vision: We re-invest in our research to evolve the design of products.We listen. We observe. We test and then we test again.
Company Slogan: "Improving the everyday."
Core Values: To always question everything; To evolve design; To deliver outstanding customer service; To educate and to inform; To make exceptional products accessible to everyone.
Brand Personality: A manufacturing company for all; Friendly, approachable and transparent in our communication; Experts that make the complex simple.
III. Vacmaster(Blue color vacuum cleaner and accessories)1.Brand Logos
Including:Primary/Secondary/Icon
Disclaimer: The use of the logos without the registered trademark symbol can be used when the logo is reduced in size and the ® is no longer clearly visible. In all other uses this primary logo should be used.
2.Logo Clear Space
There should be a minimum clear space around the Vacmaster logo to preserve its integrity. To maintain visual clarity and to provide maximum impact, the logo must never appear to be linked to, or crowded by copy,
photography or any other graphic elements.
The minimum clearway is determined by the‘x’ height of the ‘V’ in the Vacmaster logo.The minimum clearway will of course differ proportionately with the size of the logo.
3.Brand Colours
PANTONE 300: CMYK 99 | 50 | 0 | 0 RGB 0 | 94 | 184 HEX #005EB8
BLACK: CMYK 0 | 0 | 0 | 100 RGB 0 | 0 | 0 HEX #005EB8
4.Vacmaster Written Copy
Correct terminology: "Wet and Dry Vacuum Cleaner"
Incorrect terminology :" Wet and Dry Vac Hoover"
5.Brand Typography
On packaging and on printed materials we should always use these typefaces in the following weights:
Redgar Clean;Futura Bold Condensed BT;Futura Std Medium Condensed;Noto Sans Regular
6. Products
Products color and silk-screen printing;
7.Packagings
Packagings,Labels and Manuals
IV. VacMaster (Yellow color vacuum cleaner)1.Brand Logos
Including:Primary/Secondary/Icon
Secondary Logo: Transparent background; use on dark backgrounds where primary is unsuitable.
Disclaimer: The use of the logos without the registered trademark symbol can be used when the logo is reduced in size and the ® is no longer clearly visible. In all other uses this primary logo should be used.
2.Logo Clear Space
There should be a minimum clear space around the Vacmaster logo to preserve its integrity. To maintain visual clarity and to provide maximum impact, the logo must never appear to be linked to, or crowded by copy,
photography or any other graphic elements.
The minimum clearway is determined by the‘x’ height of the ‘V’ in the Vacmaster logo.The minimum clearway will of course differ proportionately with the size of the logo.
PS: The logo must never be shown smaller than 25mm wide.
3.Brand Colours
PANTONE 143:CMYK 8 | 39 | 83 | 0 RGB 242 | 175 | 50 HEX #F2AF32
BLACK: CMYK 0 | 0 | 0 | 100 RGB 0 | 0 | 0 HEX #005EB8
4.Vacmaster Written Copy
Correct terminology: "Wet and Dry Vacuum Cleaner"
Incorrect terminology :" Wet and Dry Vac Hoover"
5.Brand Typography
On packaging and on printed materials we should always use these typefaces in the following weights:
Futura Std Bold Condensed;Futura Extra Black Condensed BT;Futura Bold Condensed Italic BT; Arial Black
6. Products
Products color and silk-screen printing;
7.Packagings
Packagings,Labels and Manuals
V.Vacmaster Household(Household Products)1.Brand Logos
Including:Primary/Secondary/Icon
Secondary Logo: Transparent background; use on dark backgrounds where primary is unsuitable.
Disclaimer: The use of the logos without the registered trademark symbol can be used when the logo is reduced in size and the ® is no longer clearly visible. In all other uses this primary logo should be used.
2.Logo Clear Space
There should be a minimum clear space around the Vacmaster logo to preserve its integrity. To maintain visual clarity and to provide maximum impact, the logo must never appear to be linked to, or crowded by copy,
photography or any other graphic elements.
The minimum clearway is determined by the‘x’ height of the ‘V’ in the Vacmaster logo.The minimum clearway will of course differ proportionately with the size of the logo.
PS: The logo must never be shown smaller than 25mm wide.
3.Brand Colours
BLACK: CMYK 0 | 0 | 0 | 100 RGB 0 | 0 | 0 HEX #000000
PANTONE 877C
4.Vacmaster Written Copy
Correct terminology: "Vacuum Cleaner;Stick Vacuum;Upright Vacuum;Cordless Vacuum;Handheld Vacuum;Canister Vacuum"
Incorrect terminology :" Vac Hoover"
5.Brand Typography
On packaging and on printed materials we should always use these typefaces in the following weights:
Noto Sans Bold;Noto Sans Regular;Noto Sans Italic
The Noto Sans is a google font and can be downloaded for free via:https://fonts.google.com/specimen/Noto+Sans
Where this font is not supported please use Source Sans Pro which can be download via:https://fonts.google.com/specimen/Source+Sans+Pro
6. Products
Products color and silk-screen printing;
7.Packagings
Packagings,Labels and Manuals
Ⅵ. LawnMaster(Lawn and Garden Products)1.Brand Logos
Including:Primary/Secondary
Secondary Logo: Transparent background; use on dark backgrounds where primary is unsuitable.
Disclaimer: The use of the logos without the registered trademark symbol can be used when the logo is reduced in size and the ® is no longer clearly visible. In all other uses this primary logo should be used.
2.Logo Clear Space
There should be a minimum clear space around the LawnMaster logo to preserve its integrity. To maintain visual clarity and to provide maximum impact, the logo must never appear to be linked to, or crowded by copy,
photography or any other graphic elements.
The minimum clearway is determined by the‘x’ height of the ‘L’ in the LawnMaster logo.The minimum clearway will of course differ proportionately with the size of the logo.PS: The logo must never be shown smaller than 25mm wide.
3.Brand Colours
PANTONE 1585：CMYK 0 | 69 | 91 | 0 RGB 255 | 106 | 19 HEX #FF6A13
BLACK: CMYK 0 | 0 | 0 | 100 RGB 0 | 0 | 0 HEX #000000
4.Brand Typography
On packaging and on printed materials we should always use these typefaces in the following weights:
TradeGothic LT Bold Extended；Noto sans Bold；Arial Bold；Arial Regular
5. Products
Products color and silk-screen printing;
6.Packagings
Packagings,Labels and Manuals
Click the link below to view the Brand Guidelines PDF file.
https://cdn.shopify.com/s/files/1/0876/8942/9288/files/Brand_Guidelines-Excluding_N.A_Market_2021.pdf?v=1755138667
