Pure Nature Goods

Tagline:
For the rooted. Providing what’s good for us.

Mission:
At Pure nature Goods, we’re two guys on a mission to shake things up in the health industry. We’re done with the influence of Big Pharma and the toxic food industry, and we believe there’s a better, purer way forward. Our journey started with a simple belief: the future of health doesn’t need chemicals, hidden agendas, or big corporate players. Instead, we’re bringing it back to the basics—natural supplements rooted in purity and real results.

Vision:
We know the health industry is full of half-truths and empty promises, and we’re here to cut through the noise. Our vision is to be the source of clarity people have been searching for. Whether you're fed up with the processed food options or just want an honest product that doesn’t hide behind a label, Pure Nature Goods is here to give you the transparency you deserve.

Tone:
Bold. Honest. Grounded. We speak the truth, even if it's uncomfortable. No fluff — just facts, carefully delivered with intention.

Purity – Sourced from nature, not labs. Unprocessed. Untouched.

Transparency – No hidden ingredients, no misleading labels.

Courage – We challenge the status quo of Big Pharma and processed health.

Care – We’re precise and thoughtful in everything we do.

Directness – We don’t sugarcoat. We go straight to the core.

Colors

Primary Palette:

Deep Brown: #2C2724 – Raw, grounded, trustworthy

Earthy Grey: #665E57 – Balanced, subtle strength

Natural Beige: #C7B199 – Warm, pure, understated

White: #FFFFFF – Clean, honest, pure

Use bold, earthy combinations to evoke authenticity, not artificial polish.

Typography

Primary Font: Plus Jakarta Sans

Use for headings, body text, digital and print applications.

Clean, geometric, and modern – no nonsense.

Accent Font: Charter Italic

Use sparingly for subheadings, quotes, or to add heritage and craftsmanship.

Brings contrast and depth.

Voice & Style:

Clear, grounded and unfiltered.

No overpromises. Avoid sales-y hype.

Be confident and real – write like you're talking to someone who values truth over trends.

Use short, powerful sentences. Avoid jargon or vague buzzwords.

Do say:

“Raw power from the Himalayas.”

“No additives. No bullshit.”

“Pure energy, no crash.”

“Lab-tested. 100% natural.”

“You deserve the truth.”

Don't say:

“Magic formula.”

“Miracle cure.”

“Clinically proven to make you younger overnight.”

“The #1 best supplement ever.”

Natural, raw, unfiltered aesthetics.

Earth tones, high-contrast shots, macro details of nature and product texture.

Highlight untouched landscapes, rugged purity, and ingredient sourcing.

Packaging should always be shown in real settings – wood, stone, hands, etc. No sterile white studio shots unless stylized accordingly.

Always emphasize origin, purity, and lab testing.

Be clear: Our Shilajit is sourced from Nepal at altitudes above 5500m, and tested in certified European labs.

Never make medical claims. Focus on strength, vitality, energy, and purity.

Think:

A mountain monk meets a biohacker

A rebel with clarity

A trusted source in a noisy world

Not:

A corporate health brand

A generic supplement company

Use bold statements paired with grounding visuals.

Educate, don’t preach.

Memes and reels are okay if rooted in truth and brand values.

Engage with followers honestly – no bots, no fake positivity.

Pure Nature Goods isn’t a brand — it’s a signal. A statement. A return to what matters. Every product, word, image and interaction should reflect that core.

Stay raw. Stay honest. Stay rooted.