Truly UK

Brand Name: Truly
Website: www.truly.co.uk

Brand Mission:
Truly Lifestyle creates timeless, consciously designed clothing and homeware that blends comfort, quality, and style. Every piece is curated to elevate everyday living — effortlessly and sustainably.

Affiliate Objective:
As a Truly affiliate, your content should inspire your audience to connect with the brand’s modern, minimal aesthetic and values of comfort, sustainability, and understated luxury.

Voice Characteristics:

Modern & Minimal – Say more with less. Keep it clean and intentional.

Calm & Confident – Speak with quiet authority and poise.

Effortlessly Chic – Casual elegance over hard sell.

Conscious – Reflect our commitment to mindful living and slow fashion.

Tone Guidelines:

Use descriptive, sensory language (“soft-touch fabrics,” “earth-toned palette”).

Avoid buzzwords, cliches, or trend-heavy phrasing.

Maintain a warm, relatable tone—never preachy or exclusive.

Examples:

✅ “Elevate your everyday with consciously crafted essentials.”
❌ “The hottest drops you need now!”

Logo Use:

Use only approved Truly logos provided through the affiliate portal.

Keep the logo monochrome or in-brand colours (see palette below).

Maintain clear space and avoid distortion or drop shadows.

Color Palette:

Typography:
Use minimal, legible fonts that mirror Truly's clean design:

Headings : Amalina

Body: Monserrat

Avoid decorative

Key Brand Values:

Mindful design

Everyday luxury

Timeless style

Sustainable choices

Approved Phrases:

“Consciously made clothing & homeware.”

“Style that lasts beyond the season.”

“A curated edit of effortless essentials.”

“Thoughtful design. Beautifully made.”

Avoid:

Overuse of “cheap,” “bargain,” or “fast fashion” terms.

Making unrealistic claims about sustainability (unless stated).

Social Media:

Use natural light and neutral backdrops.

Style pieces in real-life settings (e.g., relaxed home scenes, street style).

Tag @trulylifestyle (or updated handle).

Use branded hashtags like:
#TrulyLifestyle

Affiliate Disclosure: Clearly state your affiliate relationship in all content (FTC & ASA compliance).

Image Use: Only use official Truly product imagery or your original photos.

No Paid Search Bidding: Affiliates may not bid on Truly brand terms in PPC without prior permission.

Brand Representation: Don’t impersonate Truly or speak as the brand directly.

Where to get assets:

Affiliate portal / platform

Contact your affiliate manager for logos, banners, and updated creative or ashleigh@truly.co.uk for additional