**Please request our official Visual Brand Pack by emailing info@izmibaby.co.uk before using any brand assets.** This includes logos, product images, brand colours, and approved lifestyle imagery.
We care a lot about how our brand shows up – because we’ve built Izmi on trust, expert support, and no-nonsense advice for real families. If you’re promoting Izmi on AWIN, here’s how to stay on-brand and compliant with our visual and messaging guidelines.
### **Brand Messaging and Voice**
Please reflect our **real, expert, supportive** tone. We're not about breathy clichés or unrealistic parenting ideals. Think: friendly, honest, straight-talking.
Avoid language that misrepresents our products as luxury, fashion accessories, or "miracle" solutions. Our focus is **safety, comfort, and practicality**.
Do not claim that Izmi products treat or cure any condition.
Please use approved product descriptions or paraphrase content using your own authentic voice, while staying accurate.
### **Logo and Branding Assets**
Affiliates may use the **official Izmi logo, images, and banners** provided via AWIN or shared directly from us.
Logos must not be distorted, recoloured, or placed over busy backgrounds that affect readability.
Do not use outdated logos, visuals, or discontinued packaging/product images.
### **Product Representation**
Always make clear **which Izmi product** you’re referencing (e.g. Baby Carrier vs Breeze Carrier vs Adventure Carrier).
Do not mix and match product features – if you're unsure, check the official product descriptions or ask us directly.
If you’re using your own product photos, we encourage natural, realistic imagery that reflects how real families carry.
### **Social Media and UGC**
If sharing affiliate links via social media or blogs, you must **disclose the affiliate relationship** in line with UK ASA and CMA guidelines (e.g. #ad or “I may earn a small commission…”).
Please avoid heavily filtered or AI-generated imagery that misrepresents our products or brand.
### **Promotional Guidelines**
Only promote **current, active offers** as provided by Izmi. Out-of-date promotions can damage trust and result in delisting.
Never create the impression that you represent Izmi or are an official stockist, unless specifically approved.
### **Consistency Matters**
We want partners who reflect the **authenticity and credibility** Izmi is known for. If you’re ever unsure, just ask – we’re happy to help with approved copy, assets, or any brand clarifications you need.
