| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content |  |  | |
| Discount Code |  |  | (must use only approved codes) |
| Email |  |  | (must use only approved codes) |
| Loyalty |  |  | |
| Search |  |  | |
| Behavioural Retargeting |  |  | |
| Media Brokers |  |  | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. |  |  | Publishers must not promote Izmi alongside adult, age-restricted, or misleading content. No PPC on brand terms, unauthorised codes, or impersonation of Izmi. Only family-safe, accurate, and approved promotions are allowed. |