## **Branding Guidelines – Told London**
At **Told London**, our brand is built on **luxury, storytelling, artistry, and sustainability**. To ensure consistent representation across all affiliate promotions, we ask our partners to adhere to the following branding guidelines:
### **1\. Brand Name & Tone**
* Always refer to the brand as **Told London** (never abbreviate or modify the name).
* Our tone of voice is **elegant, evocative, and refined**. Promotional content should reflect **sophistication and sensory storytelling**, avoiding excessive sales-driven language.
### **2\. Approved Promotional Materials**
* Affiliates must use only **official Told London product images, banners, and marketing assets** provided through the Awin platform or approved directly by us.
* Custom photography or lifestyle content featuring Told London products is **encouraged** but must align with our brand aesthetic.
### **3\. Logo & Visual Identity**
* The **Told London logo** must not be altered, overlaid with text, or modified in any way.
* Text on **product images** is allowed, provided it is appropriate and aligns with the brand’s premium aesthetic.
* The **brand aesthetic** is minimalist, luxurious, and timeless—please ensure promotional content reflects this.
### **4\. Messaging & Key Brand Themes**
Affiliates should highlight **Told London’s core values**:
* **Luxury Home Fragrance** – Designed for those who appreciate refinement and exceptional quality.
* **Storytelling through Scent** – Our collections transport the senses, evoking emotions and memories.
* **Artistry & Excellence** – Each fragrance is carefully crafted with attention to detail, capturing the essence of fine fragrance in home scents.
* **Sustainability** – Refillable, ethically crafted porcelain vessels designed with conscious elegance.
### **5\. Prohibited Brand Representations**
* Do not present Told London as a **discount or budget** brand.
* Avoid making **false claims** about product ingredients, benefits, or sustainability practices.
* Affiliates **must not** create social media accounts, websites, or ads that mimic Told London’s branding in a misleading way.
### **6\. Compliance & Approval**
* Affiliates must ensure their promotions align with **advertising standards and regulations** (e.g., ASA guidelines in the UK).
* Told London reserves the right to request changes or remove affiliates who **misrepresent the brand**.
We appreciate your commitment to representing Told London with **authenticity, artistry, and excellence**. If you need branding assets or approval for specific campaigns, please reach out via Awin.
