| If publishers promote you via PPC, will they be entitled to full commission? |  |  | Affiliates may promote Told London via PPC on non-brand keywords only. Full PPC Policy available on request. |
| If publishers directly link to your website from search engines, will they receive full commission? | | | Direct linking is allowed only for non-brand keyword campaigns. |
| If publishers use your brand name in their display URL, will they receive full commission? |  |  | |
| If publishers use your brand name in their paid search title and description, will they receive full commission? | | | |
| If publishers add your brand name into their negative keyword list, will they receive full commission? | | | |
| If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) | | | |
| If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) | | | |
| If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) | | | |
| Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? | | | For pre-approved PPC partners only. |
| For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? | | | Only if pre-approved. |
| Google | | | Only if pre-approved. |
| Yahoo | | | Only if pre-approved. |
| Bing | | | Only if pre-approved. |
| Other | | | Only if pre-approved on case by case basis. |
| Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission | | | "Told London"
"ToldLondon"
"Told London candles"
"Told London diffusers"
Any misspellings or close variations
Any Google Shopping ads |
| If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission? | | | Affiliates may only place Shopping Ads (including Google Shopping) with prior approval from Told London. Direct linking is restricted to approved partners and must follow our PPC guidelines. Unauthorized Shopping Ads will not earn commission. |
| If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account? | | | Shopping Ads and CSS activity are only allowed for pre-approved affiliates under a separate tracking setup. Unauthorized Shopping Ad activity will not be eligible for commission. |
