Eyeglass Direct

At Eyeglass Direct UK, we use cookies and similar technologies to ensure the proper functionality of our website and to enhance your browsing experience. This Cookie Notice (referred to as “Notice”) is designed to help you understand these technologies, the types of cookies we use, their purpose, and how you can manage them.

This Notice should be read alongside our Privacy Notice, which provides detailed information on how we process personal data, including any data collected through cookies. Please note that the terms of this Notice may be updated periodically.

What Are Cookies?

Cookies are small text files, usually consisting of letters and numbers, that are transferred and stored on your device (computer, tablet, smartphone, or other mobile device) when you access a website. Some cookies uniquely identify your device, distinguishing it from others.

Additionally, similar technologies, such as pixel tags, web beacons, and social network plug-ins, fall under the broader category of “cookies.” For instance, we use pixels or web beacons in marketing emails to track delivery, opening rates, and link clicks. Unlike traditional cookies, these are not stored on your device but are embedded invisibly within our web pages.

Why Do We Use Cookies?

Cookies serve a variety of purposes on our website:

• Essential Functions: To enable the website to operate smoothly, such as navigating between pages or completing purchases.
• Personalisation: To remember user preferences, login details, or shopping cart contents, making your browsing experience faster and more convenient.
• Analytics: To collect data for improving website performance, such as visitor numbers, traffic sources, and page interaction metrics.
• Marketing: To display tailored advertisements and measure the effectiveness of campaigns.
• Social Integration: To facilitate connections with social media platforms via integrated plug-ins.

What Information Do Cookies Collect?

Cookies gather information about your device, including:

• Device Details: IP address, operating system, browser type, and time zone.
• Website Interaction: Pages visited, search terms, time spent on pages, and products viewed or added to the shopping cart.
• Performance Metrics: Page response times, download errors, and click patterns.

This data is generally anonymous but may be combined with other information to identify you in certain circumstances.

Types of Cookies We Use

1. Necessary Cookies:
   These cookies enable essential website functions, such as secure logins and consent management. They do not collect personal data and do not require user consent.
2. Analytics Cookies:
   Used to understand website performance and user interaction, such as tracking visitor numbers, bounce rates, and traffic sources.
3. Marketing Cookies:
   These cookies personalise advertisements based on your browsing history and measure campaign effectiveness.
4. Social Network Cookies:
   Allow integration with social media platforms through third-party plug-ins, enabling features like sharing or liking content.

Managing Cookies

Necessary cookies are automatically installed when you access our website, but you can manage other types of cookies via our cookie banner. At any time, you can adjust your preferences or withdraw consent by revisiting the cookie settings.

If you’ve previously accepted cookies, you’ll need to clear them through your browser settings. Here’s how to manage cookies on common browsers:

• Google Chrome
• Mozilla Firefox
• Microsoft Edge
• Safari

Data Transfer and Your Rights

Some personal data collected via cookies may be processed outside the UK or EEA. In such cases, Eyeglass Direct UK ensures appropriate safeguards are in place, including data transfer agreements and adherence to GDPR guidelines.

When cookies collect personal data, you have the right to:

• Access, rectify, delete, or limit processing.
• Withdraw consent at any time via the cookie banner.

For more details, refer to our Privacy Notice.

Contact Us

If you have questions about this Cookie Notice or wish to exercise your rights, please contact our Data Protection Officer at eyeglassdirectuk@gmail.com.

If you’re dissatisfied with our handling of your personal data, you can lodge a complaint with the UK’s Information Commissioner’s Office (ICO).

Keeping This Notice Up to Date

This Cookie Notice may be updated from time to time for legal or operational reasons. Please refer to the “Last Updated” date at the top of this Notice to ensure you are viewing the latest version.