Brand Guidelines for EyeglassDirect.co.uk
Official Brand Usage & Affiliate Marketing Rules
1. Brand IdentityBrand Name:
Always refer to the brand as EyeglassDirect.co.uk (with capital 'E' and 'D', no spaces).
Do not use variations like “Eyeglass Direct UK” or “Eyeglassdirect UK”.
Logo Usage:
Use the official EyeglassDirect.co.uk logo provided in our affiliate materials.
Do not modify, recolor, or distort the logo.
Maintain sufficient spacing around the logo for clarity.
Do not place the logo over busy backgrounds that reduce readability.
Brand Colors:
Primary Color: #d29d4d (Gold)
Neutral Color: #FFFFFF (White)
2. Marketing & Advertising GuidelinesApproved Messaging:
“Affordable, high-quality prescription glasses delivered across the UK.”
“Shop designer eyeglasses at unbeatable prices.”
“Fast & reliable online eyeglass shopping in the UK.”
Prohibited Messaging:
Do not claim to be the “official” retailer unless explicitly authorized.
Do not guarantee specific results (e.g., “Cures eye problems”).
Do not make false discount claims (e.g., “90% Off Everything” unless officially approved).
Images & Content Usage:
Use only high-quality images provided by EyeglassDirect.co.uk or create your own in line with our branding.
Do not edit product images in a misleading way.
Do not use copyrighted or unauthorized images.
3. Affiliate & PPC Advertising RulesProhibited PPC Bidding Terms:
Do not bid on the following terms in Google Ads, Bing Ads, or any PPC platform:
“EyeglassDirect”
“EyeglassDirect.co.uk”
Variations and misspellings of our brand name
“EyeglassDirect discount code”
“EyeglassDirect promo”
SEO & Website Content Rules:
Affiliates may use “EyeglassDirect.co.uk” in organic content but must not misrepresent themselves as the official store.
All website content must be professional and relevant to eyewear, fashion, or health.
No misleading redirects or fake landing pages.
4. Discount & Coupon Code PolicyOnly use official discount codes from EyeglassDirect.co.uk or our affiliate portal.
Do not create false or expired coupon listings.
Any misuse of coupon codes will result in commission cancellation.
5. Social Media & Email Marketing RestrictionsDo not create social media accounts using our brand name.
Do not send spam emails or misleading offers pretending to be from EyeglassDirect.co.uk.
If promoting on social media, disclose affiliate relationships (e.g., “#ad” or “#sponsored”).
6. Order & Commission PoliciesNon-Commissionable Items:
Gift cards, shipping fees, VAT, and service add-ons (e.g., express delivery) do not earn commissions.
Declined Commissions:
Commissions may be declined for:
Order cancellations or refunds.
Fraudulent orders or self-referrals.
PPC policy violations.
Using unauthorized discount codes.
7. Contact & SupportFor any questions regarding branding, marketing, or affiliate policies, please contact us at:
📧 info@eyeglassdirect.co.uk
📞 +44 1234 567 890
By joining our affiliate program, you agree to follow these brand guidelines. Failure to comply may result in commission denial or removal from the program.
Thank you for promoting EyeglassDirect.co.uk! 😊
