XSHRED Affiliate Branding Guidelines
These guidelines ensure all affiliates represent the XSHRED brand consistently, accurately, and professionally across all marketing channels.
XSHRED is a professional online fitness program designed to help people lose body fat and build lean muscle through structured 12-week training and customizable nutrition plans.
Brand Tone: Motivational, supportive, and empowering — built on trust, simplicity, and results-driven transformation.
Core Messages
Affiliates should align with XSHRED’s message:
Transform your body. Transform your life.
Lose body fat. Build lean muscle. Feel your best.
Train smarter. Eat better. Live stronger.
Key Points to Highlight
12-week structure
Customizable meal plans
Simplicity & results-driven approach
Suitable for all fitness levels (beginner to advanced)
✅ DO:
Use official XSHRED logos, banners, and creatives provided in affiliate resources (or upon request).
Keep messaging clear, honest, and aligned with the brand’s transformational and positive tone.
Emphasize program benefits: fat loss, muscle building, convenience, and results.
Use images that represent healthy lifestyles, fitness, and positivity.
❌ DON’T:
Make false claims (e.g., “Lose 10kg in a week”).
Imply medical advice or that XSHRED is a medical program.
Alter the XSHRED logo, program names, or brand assets.
Use offensive, inappropriate, or misleading imagery or language.
Engage in negative marketing (e.g., putting down competitors).
Logo & Creative Usage
Use only approved logos, banners, and creatives provided by XSHRED.
Maintain original proportions and colors — no alterations.
Request permission before creating custom creatives with XSHRED branding.
Brand Voice
Tone: Motivational, professional, friendly, empowering.
Style: Clear, simple, and encouraging.
Avoid clickbait headlines or over-the-top hype.
All copy must reflect XSHRED’s trusted, transformative nature.
Trademark & Intellectual Property
“XSHRED” and its assets are registered trademarks of Exodos Fitness.
Do not use the brand name in domain names, social media handles, or paid search ads without written approval.
Unauthorized use of XSHRED intellectual property may result in account suspension or termination.
Need Help?
For questions about brand usage or to request creative assets, contact:
📧 contact@exodosfitness.com
