CasaLatina Affiliate Branding Guidelines
## 1\. Brand Overview
CasaLatina is a luxury artisan tableware brand that brings the soul of Latin America to the table. Every piece is handmade in Colombia or Venezuela, celebrating heritage, craftsmanship, and sustainability. Our collections are for those who appreciate slow luxury, cultural depth, and meaningful design.
## 2\. Brand Voice & Tone
Warm and Sophisticated: Speak with elegance and heart. Avoid overly casual language.
Story-driven: Focus on the artisans, heritage, and the meaning behind each piece.
Confident but Humble: We are proud of our artisanship, but we never shout.
Sustainable and Ethical: Emphasise our commitment to responsible sourcing and fair production.
Example tone:
_“Handcrafted in the mountains of Colombia, CasaLatina’s Chamba collection transforms simple gatherings into soulful rituals.”_
## 3\. Visual Guidelines
Logo Use
• Use the official CasaLatina logo provided via AWIN or from our press kit.
• Do not stretch, crop, recolour, or add effects to the logo.
• Keep clear space around the logo—no crowding with text or images.
Colours
• CasaLatina Charcoal: #3B3B3B
• Warm Clay: #C89A7B
• Natural Linen: #F3F0EB
• Deep Terracotta: #9C4A3D
Imagery
• Use only approved lifestyle and product images from our image library or AWIN.
• Do not overlay text or filters on CasaLatina product shots.
• Keep visual content refined, clean, and natural—avoid cluttered or over-styled visuals.
## 4\. Messaging Do’s & Don’ts
· Do
· • Talk about handmade techniques and artisan stories
· • Mention Latin American origins and sustainability
· • Use “luxury artisan tableware” or “slow luxury”
· • Highlight design details and how products elevate dining
· Don’t
· • Describe CasaLatina as “cheap” or “budget”
· • Misrepresent product origins or ethics
· • Use overly salesy terms like “bargain” or “rock bottom”
· • Compare CasaLatina to mass-market or fast homeware brands
## 5\. Social Media Guidelines
• Always tag @CasaLatinaUK and use hashtags #CasaLatinaLiving and #ArtisanTableware where relevant.
• Disclose affiliate relationships clearly (e.g., #ad, #affiliate, “This post contains affiliate links”).
• Stories and reels should feel aspirational but authentic.
## 6\. Promotions & Offers
• Only use discount codes or promotional messaging if provided directly by CasaLatina or AWIN.
• Do not create or share unauthorised discount codes.
## 7\. Content Inspiration
Affiliates are encouraged to create content around:
· • Tablescapes (styling CasaLatina pieces)
· • Entertaining at Home
· • Sustainable Living
· • Gift Guides
· • Artisan Craft & Travel-Inspired Stories
## 8\. Support & Resources
You will have access to:
· • High-resolution images and lifestyle shots
· • Brand story and artisan background information
· • Product descriptions and seasonal highlights
· • Monthly content ideas (via affiliate newsletter)
For access or questions, contact: sharon@casalat
