Here’s a branding guideline for Charava’s AWIN affiliates, outlining the terms and conditions they must follow when promoting Charava products.
Charava AWIN Affiliate Branding Guidelines & Terms
1. Brand Positioning
Charava is a premium supplement brand focused on science-backed, high-quality formulations. Affiliates must maintain this positioning by ensuring all promotions reflect Charava’s values:
Premium Quality – Highlight Charava’s commitment to high-quality ingredients.
Transparency & Trust – Do not make false claims about Charava products.
Health & Wellness – Focus on Charava’s role in supporting a healthy lifestyle.
2. Approved Promotional Channels
Affiliates may promote Charava through:
✔ Personal blogs & websites (health, wellness, fitness, nutrition, lifestyle)
✔ Social media (Instagram, Facebook, Twitter, TikTok, YouTube)
✔ Email marketing (to opt-in subscribers only)
✔ Influencer marketing & product reviews
Prohibited Channels:
Spam emails or unsolicited messages
Adult, gambling, or controversial websites
False or misleading health claims
3. Brand Assets & Content Usage
✔ Affiliates must use official Charava logos, product images, and banners from AWIN.
✔ Any modifications to Charava’s branding must be pre-approved.
✔ Affiliates may write original content but must not alter product claims or misrepresent Charava.
✔ Reviews must be honest and unbiased—no false advertising.
Prohibited Content:
Fake testimonials or misleading claims about product benefits
Statements that imply medical cures (e.g., “Charava cures diseases”)
Offensive or misleading comparisons with competitors
4. Discount & Coupon Policy
Affiliates may only promote approved discounts & offers from Charava.
Unauthorized or expired coupon codes must not be advertised.
Prohibited: Using misleading “fake” discounts to attract clicks.
5. Commission Structure & Payment
✔ Affiliates earn a commission on eligible sales tracked through AWIN.
✔ Commissions apply only to genuine customer purchases (no self-referrals).
✔ Charava reserves the right to adjust commissions for fraud prevention.
6. Compliance & Termination
✔ Affiliates must comply with UK advertising laws & ASA (Advertising Standards Authority) guidelines.
✔ Non-compliance may result in termination from the Charava affiliate program.
