1. Brand Overview
Mission: Walter AI revolutionizes the writing process with advanced AI-powered tools, helping users craft polished, high-quality, and human-like content with ease and efficiency.
Vision: To empower writers, students, journalists, and professionals worldwide by providing intuitive tools that bridge the gap between AI innovation and creative expression.
Values:
Innovation: Continuously advancing AI to simplify and enhance the writing experience.
Simplicity: Designing tools that are intuitive and user-friendly.
Empowerment: Supporting users in achieving their writing goals with confidence.
Excellence: Delivering the highest standards in AI-driven content creation
2. Logo Guidelines
Primary Logo: Display the main Walter AI logo with the full brand name and icon. Ensure it appears clean and professional.
Variations:
Full-color logo (primary usage)
Monochrome logo for grayscale/black-and-white contexts
Icon-only logo for compact spaces (e.g., app icons)
3. Tone of Voice
Personality:
Confident, approachable, and empowering.
Content Style:
Use clear, concise, and user-focused language.
Avoid technical jargon; prioritize accessibility.
4. Legal
Always capitalize "Walter Writes AI."
Do not use the name in ways that misrepresent the brand’s mission or values.
Third-Party Use:
Affiliates and partners must request permission to use the logo and brand assets.
Follow all provided guidelines when referencing the brand.ng guidelines. If you do not have branding guidelines, enter 'No branding guidelines'.
