| If publishers promote you via PPC, will they be entitled to full commission? |  |  | Provided all PPC/Paid advertising expenses will be paid by the publisher. Exceptions will be discussed on a case by case basis prioir to advertising activity. |
| If publishers directly link to your website from search engines, will they receive full commission? |  |  | |
| If publishers use your brand name in their display URL, will they receive full commission? |  |  | |
| If publishers use your brand name in their paid search title and description, will they receive full commission? |  |  | |
| If publishers add your brand name into their negative keyword list, will they receive full commission? |  |  | |
| If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) |  |  | |
| If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) |  |  | |
| If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) |  |  | |
| Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? |  |  |
| For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? |  |  |
| Google |  |  | Payment will be the affiliate commission only, not for the paid advertising expenses |
| Yahoo |  |  | Payment will be the affiliate commission only, not for the paid advertising expenses |
| Bing |  |  | Payment will be the affiliate commission only, not for the paid advertising expenses |
| Other |  |  | Payment will be the affiliate commission only, not for the paid advertising expenses |
| Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission |  |  | No promises of any kind regarding the outcomes from the usage of the products, no profanity and/or bad language, no claims of Certified organic (Organic, Organic Ingredients, Natural, 100% Natural are permissive), no cure or medical promises or claims |
| If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission? |  |  |
| If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account? |  |  | |