| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | Allowed, but should not be the sole channel relied upon. Must comply with disclosure rules. |
| Content | | | Core to the program — blogs, reviews, gift guides, clean beauty content. |
| Coupon Code | | | Only approved codes may be promoted. Unauthorized codes prohibited. |
| E-mail | | | Must comply with CAN-SPAM & GDPR. No spamming or unsolicited bulk mail. |
| Loyalty | | | Allowed, if aligned with family-friendly and ethical standards. |
| Search | | | Allowed with restrictions: no bidding on brand name or misspellings. Negative keyword lists required. |
| Behavioural Retargeting |  |  | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Affiliates must keep promotions family-friendly, with no adult, violent, or discriminatory content. No false ingredient claims or resale on unauthorized marketplaces (e.g., Amazon, eBay). |
