Popsicle Beauty Club Affiliate Branding Guidelines1. Brand Positioning
Popsicle Beauty Club is a clean beauty and personal care brand for kids, with a focus on ingredient transparency, non-toxic formulations, and fun, age-appropriate self-care.
Affiliates must present the brand as safe, mom-approved, and family-friendly.
2. Allowed Messaging
Affiliates may highlight:
“Non-toxic, clean beauty products for kids”
“Ingredient-conscious alternatives to mainstream play makeup and personal care”
“Fun, safe, colorful self-care designed for growing bodies”
“Cruelty-free and eco-conscious”
3. Prohibited Messaging
Do not:
Use false or misleading health/ingredient claims (e.g., “guaranteed to prevent cancer”).
Position products as adult cosmetics or sexualized.
Imply medical certification unless Popsicle Beauty Club explicitly provides it.
Alter product names, descriptions, or safety claims.
4. Visual Guidelines
Use only approved product images and logos provided via Awin or Popsicle Beauty Club’s media kit.
Do not alter logos, distort colors, or create misleading product mockups.
Maintain white or light, clean backgrounds to reflect brand aesthetic (eco-conscious, safe, transparent).
Avoid collaging Popsicle Beauty Club products with unapproved competitor or adult cosmetics.
5. Channel Restrictions
No promotion alongside adult, violent, discriminatory, or age-restricted content.
No resale on unauthorized marketplaces (Amazon, eBay, Walmart, etc.).
No promotion via coupon sites unless using approved codes.
6. Keyword/Trademark Usage
Affiliates may not bid on “Popsicle Beauty Club” or misspellings of the brand name in PPC.
Brand name cannot appear in display URLs or ad titles.
Generic keywords like “clean kids makeup” or “non-toxic lip gloss for kids” are acceptable.
7. Tone of Voice
Tone should be warm, friendly, and mom-to-mom helpful.
Avoid heavy sales tactics; instead emphasize trust, safety, and fun.
Keep content age-appropriate and avoid adult beauty comparisons that feel unsafe for kids.
