Using the brand name in a sub domain or sub folder or URL alteration as part of the affiliate site without receiving the proper permissions are not allowed. Abbreviations, misspellings, variations and hybrids etc, all fall under this category. Please check the following examples:
www.scotchmaltwhiskeysociety.com
www.scotchmalt.whiskysociety.com
www.smwsoffers.co.uk
www.smws.affiliatesite.com
www.affiliatesite.co.uk/smws
www.affiliatesite.com/smwsoffers
Before changing any SMWS creatives permission must be granted.