The Skin Diary

THE SKIN DIARY

Affiliate Programme

Terms and Conditions

Capitalised terms used but not defined in these Terms have the meanings given to them in the AWIN Publisher Terms. In addition:

“Affiliate”, “you”, “your” — a publisher approved by The Skin Diary to participate in the Programme.

“Cookie Window” — the 30-day last-click attribution period operated through AWIN, subject to the de-duplication rules in clause 4.

“Net Sale Value” — the value of goods sold to a customer, excluding VAT, shipping, gift cards, gift wrap, and any portion of the order paid for using gift cards, store credit, or refunded amounts.

“Programme” — The Skin Diary Affiliate Programme as described in these Terms.

“Qualifying Sale” — a sale that meets the conditions in clause 3.

“The Skin Diary”, “we”, “us”, “our” — The Skin Diary 14769286, a company registered in England and Wales, trading as The Skin Diary.

“Validation Period” — the period of up to 30 days after the order date during which a transaction remains “pending” while we verify it as a Qualifying Sale.

2.1 We may accept or decline any application at our discretion, subject to applicable law. We are not obliged to give reasons.

2.2 You must provide accurate, complete, and up-to-date information during application and throughout your participation. You must notify us through AWIN of material changes (for example, a change of website, channel ownership, or promotional method).

2.3 The AWIN Publisher Terms govern the platform layer (tracking, reporting, payment processing). Where there is a conflict, the AWIN Publisher Terms prevail on platform matters; these Terms prevail on the commercial relationship with The Skin Diary.

3.1 The commission rate, including any new-customer, returning-customer, product-category, or campaign-specific rate, is set out in the Programme profile on AWIN and may be updated from time to time on at least 14 days’ notice via AWIN, except where a rate increase or one-off bonus is applied immediately in the Affiliate’s favour.

3.2 A Qualifying Sale is a sale that:

(a) is placed by a genuine end customer through an Affiliate Link tracked by AWIN within the Cookie Window;

(b)is attributed to you under the Programme's attribution model as set out in the Programme profile on AWIN.

(c) is paid in full and not subsequently refunded, charged back, cancelled, or returned;

(d) is not placed by the Affiliate, their household, or employees of the Affiliate;

(e) does not use an unauthorised discount code (see clause 5.6); and

(f) is not flagged as fraudulent, suspicious, or in breach of these Terms.

3.3 Commission is calculated on Net Sale Value at the rate in force on the date the order is placed.

3.4 Transactions remain pending during the Validation Period (up to 30 days). Transactions may be validated automatically or manually within that period. We will not unreasonably withhold or delay approval. We may decline or adjust any transaction that does not meet clause 3.2, and will provide a reason via AWIN when doing so.

3.5 Where an order contains items purchased with a gift card, store credit, or non-AWIN discount, commission is calculated only on the portion of Net Sale Value actually paid by the customer.

3.6 We do not pay commission on shipping, taxes, gift cards, gift wrap, or subscription sign-up fees. Unless stated otherwise in the Programme profile, recurring subscription orders pay commission only on the first order in the subscription.

4.1 The Programme's attribution model is set out in the Programme profile on AWIN and operates within a 30-day Cookie Window.

4.2 The following channels take priority over affiliate tracking where they are also recorded as the last commercial touchpoint against the same order: our own marketing emails, our own paid search, and our own paid social. Where one of these is the last click, the affiliate commission may be declined.

4.3 Where multiple affiliates appear in the click path, the last-clicked Affiliate Link wins, in line with standard AWIN behaviour.

4.4 We value affiliates who drive incremental sales and discovery. De-duplication under clause 4.2 applies only where another channel was the last commercial touchpoint. We will not retrospectively decline a commission simply because a customer also interacted with another channel earlier in their journey. If we decline a transaction under this clause, we will provide a reason via AWIN.

5.1 You may promote The Skin Diary through editorial content, reviews, social media posts (Instagram, TikTok, YouTube, Substack, Pinterest, podcasts, and equivalent), email newsletters to opted-in subscribers, and other content channels disclosed at application.

5.2 You may use the banners, product imagery, copy, and logos we make available through AWIN, in their unaltered form. Any custom creative using our marks, imagery, or product photography must be approved in writing by The Skin Diary before use. Approval may be requested via the AWIN messaging system.

5.3 You must clearly and prominently disclose the commercial relationship in every piece of affiliate content, in compliance with the UK CAP Code, CMA guidance, and the rules of the platform you are publishing on. A generic disclosure in a bio or footer is not sufficient.

5.4 You must not use any of the following:

(a) Paid search (PPC) on Google, Bing, or any other search engine using "Skin Diary", "TheSkinDiary", "The Skin Diary", our product names, common misspellings, trademark+generic combinations (e.g. "Skin Diary serum", "Skin Diary discount"), or any URL containing our domain, in keywords, ad copy, headlines, display URLs, or destination URLs;

(b) Cybersquatting, typo-squatting, or domain registration using any of our marks or close variants;

(c) Paid social advertising that targets users by name of our brand or founder, except with prior written approval;

(d) Direct linking from paid traffic to our website (you must drive paid traffic to your own content first);

(e) Adware, spyware, toolbars, browser extensions that inject affiliate cookies, pop-ups, or pop-unders;

(f) Cookie stuffing, forced clicks, iframe stuffing, or any automated traffic;

(g) Cashback, loyalty, reward, or incentivised-click traffic. The Programme is not open to cashback or incentivised publishers at this time;

(h) Coupon/voucher websites that publish discount codes not officially issued to that partner;

(i) Unsolicited email (spam), SMS, or messaging-app promotion;

(j) Distribution of our content via sub-affiliate networks without our prior written consent, except where the sub-affiliate arrangement operates through an AWIN-approved technology partner (such as Skimlinks). Distribution via networks operating in sanctioned jurisdictions is prohibited in all circumstances.

5.5 Affiliate content must not:

(a) make medicinal, therapeutic, or disease-treatment claims about our products (we sell cosmetics, not medicines);

(b) make unsupported anti-ageing, "clinically proven", "dermatologist-tested", or efficacy claims beyond those that appear on our own current product pages;

(c) use before/after imagery unless it is either (i) provided by The Skin Diary as an approved asset through AWIN, or (ii) the Affiliate's own imagery used with that individual's verifiable consent;

(d) misrepresent the product, ingredients, price, or availability.

5.6 Only discount codes officially issued to you by The Skin Diary through AWIN are permitted. You must not:

(a) post our discount codes to public voucher/coupon aggregators (including but not limited to VoucherCodes, Honey, RetailMeNot, HotUKDeals);

(b) imply a discount is available when none has been issued to you;

(c) stack discount codes or combine codes with other promotional offers without our written approval;

(d) extend the use of expired or campaign-specific codes beyond their stated period.

We may issue takedown requests for any unauthorised code listing and may decline commission on orders placed using leaked or unauthorised codes.

5.7 Any AI-generated or AI-assisted content used to promote The Skin Diary must:

(a) be clearly disclosed as AI-generated where the platform’s rules or reasonable consumer expectation require it;

(b) not impersonate, simulate, or deepfake our founder, staff, or any identifiable person;

(c) not fabricate reviews, testimonials, results, or product attributes;

(d) comply with all other content standards in clause 5.5.

6.1 We grant you a limited, non-exclusive, non-transferable, royalty-free, revocable licence to use our trade marks, logos, product names, and approved imagery solely for the purpose of promoting The Skin Diary within the Programme and in accordance with these Terms.

6.2 You must not modify our marks, combine them with other marks, or use them in any way that suggests endorsement of products or services other than ours.

6.3 The licence in clause 6.1 terminates automatically on termination of your participation in the Programme. On termination you must remove all our marks, logos, and imagery from your channels within 10 working days, save for content within published editorial pieces where the affiliate link is replaced with a plain link to theskindiary.com (or removed where the platform does not allow editing).

6.4 All goodwill arising from your use of our marks accrues to The Skin Diary.

7.1 We may withhold or set off commission against amounts arising from fraudulent transactions, chargebacks, or clawbacks under these Terms.

8.1 You must not attempt to identify, re-identify, or contact a specific consumer based on tracking data.

8.2 In respect of your own contact and payment details, we process this data as a data controller for the purposes of operating the Programme. See our Privacy Policy at https://theskindiary.com/policies/privacy-policy.

9.1 Non-public information about the Programme — including bespoke commission rates, upcoming campaigns, unreleased product information, sales data, and any creative assets marked confidential — is confidential and must not be disclosed to third parties or used for any purpose other than promoting The Skin Diary.

9.2 This obligation survives termination for a period of one year.

10.1 You warrant that:

(a) your channels, content, and promotional methods comply with all applicable laws, regulations, and platform rules;

(b) you will not bring The Skin Diary into disrepute.

10.2 To the maximum extent permitted by law, neither party is liable to the other for indirect, consequential, or special losses, or for loss of profits, revenue, goodwill, or anticipated savings. Nothing in these Terms limits liability for death, personal injury caused by negligence, fraud, or any other liability that cannot be limited under English law.

10.3 You indemnify The Skin Diary against all losses, damages, costs, and expenses (including reasonable legal fees) arising from (a) your breach of these Terms, (b) your infringement of any third party's intellectual property or other rights, and (c) any regulatory action or consumer complaint arising from your content or promotion.

11.1 Either party may terminate this agreement at any time, for any reason, on written notice (including via AWIN messaging).

11.2 We may terminate immediately and without notice for serious cause, including:

(a) material or repeated breach of these Terms (including any breach of clause 5);

(b) fraudulent activity, fraudulent transactions, or attempted fraud;

(c) conduct that brings The Skin Diary into serious disrepute.

11.3 On termination:

(a) pending commissions that subsequently become Qualifying Sales will be paid in the normal cycle, regardless of which party terminated or the reason for termination;

(b) where we terminate for fraud under clause 11.2(b), we may forfeit unpaid commission and claw back commission already paid, but only to the extent that the commission relates directly to the fraudulent or breaching activity. Commissions on legitimate, verified Qualifying Sales unconnected to the fraud remain payable;

(c) the IP licence in clause 6.1 terminates and clauses 6.3, 8, 9, 10, and 12 survive.

11.4 We may also remove inactive affiliates (no Qualifying Sales for 12 months) from the Programme on 14 days’ notice. Any approved but unpaid commission remains payable.

12.1 We may amend these Terms from time to time. Material changes will be notified via the AWIN platform at least 14 days before they take effect. Your continued participation in the Programme after the effective date constitutes acceptance of the amended Terms.

12.2 If you do not accept an amendment, your sole remedy is to terminate under clause 11.1 before the effective date.

13.1 Entire agreement. These Terms, together with the AWIN Publisher Terms and any commercial schedules agreed in writing between us, form the entire agreement between the parties.

13.2 No partnership. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship.

13.3 Assignment. You may not assign or sub-contract your rights under these Terms without our prior written consent. We may assign on notice.

13.4 Severability. If any provision is held invalid or unenforceable, the remaining provisions continue in full force.

13.5 Governing law and jurisdiction. These Terms are governed by the laws of England and Wales. The parties submit to the exclusive jurisdiction of the courts of England and Wales, except that we may bring proceedings to enforce our intellectual property rights in any jurisdiction.