1. Brand Voice and Messaging
- Tone: Duman Home’s tone is elegant, warm, and aspirational, emphasizing comfort and refined style.
- Core Messages: Affiliates should focus on Duman Home’s offerings of affordable luxury, premium bath and bedding linens, and curated home essentials sourced globally.
- Key Phrases (suggested but optional):
- “Affordable Luxury for Every Home”
- “Premium Bath and Bedding Linens”
- “Curated Essentials for a Refined Home”
- Avoid: Formal, corporate language, and any references to cultural or craftsmanship themes not directly part of Duman Home’s messaging.
2. Logo Usage
- Primary Logo: Always use the official Duman Home logo provided.
- Logo Variations: Only use approved variations. Do not alter colors, dimensions, or orientation of the logo.
- Clear Space: Maintain a clear space around the logo, at least the height of the “D” in “Duman,” to ensure visibility.
- Minimum Size: For digital use, the logo should not be smaller than 50px in height to maintain legibility.
3. Color Palette
Winter Primary Colors:
- Blue (#586A74): A rich, wintery tone for depth and sophistication.
- Light Blue (#BDC8D9): A soft, serene shade that adds a frosty seasonal touch.
Non-Seasonal Accent Colors:
- White (#FFFFFF): A crisp, versatile base to keep designs clean and modern.
- Beige (#D6D0C2): A warm neutral that balances the cooler tones of the winter palette.
- Pale Blue (#B6BCBA): A muted, calming blue for additional balance and subtle contrast.
- Olive (#BFA509): An earthy accent that adds unique contrast and interest in designs.
- Usage: Stick to these colors to maintain consistency. Avoid adding colors outside this palette to keep brand alignment.
4. Typography
- Primary Font: [Amiri ] for main headings and prominent text.
- Secondary Font: [Roboto] for body text and supplementary information.
- Guidelines: Keep typography clean and easily readable. Avoid over-stylizing or using ornate fonts that clash with the brand's elegant tone.
5. Imagery
- Preferred Style: High-quality, lifestyle-focused images that showcase Duman Home products in sophisticated, cozy home settings.
- Product Focus: Highlight the luxury and comfort of Duman Home’s bath and bedding linens, along with unique globally sourced items.
- Prohibited Content: Do not use stock images that don’t reflect the Duman Home style or quality. Avoid misleading or irrelevant imagery.
6. Content and Compliance
- Permitted Channels: Affiliates may promote Duman Home on blogs, social media, email (with approval), and other agreed platforms.
- Prohibited Practices:
- Misleading statements about products or promotions.
- Association with adult content, gambling, or any controversial subjects.
- Compliance with Regulations: Ensure all promotions comply with local advertising regulations, including FTC guidelines (e.g., #ad, #sponsored).
7. Social Media Guidelines
- Hashtags: Use branded hashtags such as #dumanhome or seasonal campaign-specific tags.
- Brand Mentions: Tag the official Duman Home account in all posts featuring our products.
- Content Style: Keep captions warm, inviting, and aligned with Duman Home’s brand voice. Avoid aggressive sales language, focusing instead on quality and luxury.
8. Promotion Guidelines
- Discounts and Offers: Only promote discounts and offers officially provided by Duman Home. Unauthorized codes or offers are strictly prohibited.
- PPC and Brand Bidding: Affiliates are not permitted to bid on brand terms, including “Duman Home” or any variations. Please adhere to all PPC policy guidelines.
- Email Marketing: Affiliates wishing to promote via email must obtain prior approval and ensure compliance with CAN-SPAM regulations.
9. Affiliate Support and Contact Information
- For additional guidance, approved assets, or clarification on these guidelines, please reach out to:
-
- Cemre Cinal: cemre@dumanhome.com
Mariana Munk: mariana@dumanhome.com
