| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Sales are de-duplicated against PPC, display, and email channels to avoid double attribution. |
| PPC Brand | | |
Brand term traffic is excluded or de-duplicated to prevent commission overlap with direct brand campaigns |
| PPC Generic |  |  | |
| Email Advertising | | | Affiliate email traffic is reviewed and de-duplicated against internal CRM and brand newsletters. |
| Display Advertising | | | Display partner traffic is de-duplicated against in-house retargeting and paid display. |
| Direct Partnerships | | |
Sales from direct paid partnerships are prioritized over affiliate-driven transactions. |
| Price Comparison | | | |
| In House Publisher Programme | | | Affiliate and in-house publisher data are de-duplicated to maintain fair attribution. |
| Other Affiliate Networks | | |
Cross-network de-duplication is enforced when the same campaign runs across multiple networks. |
