Benji is not another “beauty brand” it is a clinical-grade skin optimization system designed for high-output men. All affiliate content must reflect the science, psychology, and performance positioning of our brand.
POSITIONING PILLARS
Use messaging that aligns with Benji’s clinical identity and buyer psychology:
Benji solves biological dysfunction not cosmetic concerns
Our 3-product system targets oil imbalance, inflammation, and barrier breakdown
Speak to men who optimize with wearables, peptides, labs, and data not routines or rituals
Center the message around ROI, control, clarity, and recovery not luxury or lifestyle
REQUIRED MESSAGING TONE
Affiliates must:
Present Benji as a performance solution, not a cosmetic enhancement
Anchor copy in science, ingredients, and biological mechanisms
Use our official product names:
Pro-Vitamin Facial Cleanser
Eye Defense+ Serum
Age Defense+ Moisturizer
Use ingredient callouts only if they reflect our actual dosages and claims (e.g., 3% Niacinamide, Snap-8™, Ectoin, Antarcticine, etc.)
PROHIBITED TERMS & FRAMES
Do not describe Benji using:
“Glow,” “hydrating,” “luxury,” “spa,” “clean beauty,” “natural skincare,” “gentle,” “refreshing”
Emojis, overly casual tones, or influencer-style “favorites” language
Unsubstantiated claims (e.g., anti-aging, 10X results, Botox-alternatives without context)
VISUAL GUIDELINES
Use only approved visuals provided in Benji’s media kit. This includes:
Product renders (transparent or lifestyle)
Skin protocol diagrams (if applicable)
Clean, minimal design
No:
Overlays, filters, or meme-style edits
Fake before/afters
User-generated content unless pre-approved
BRAND SAFETY
We reserve the right to revoke commission or program access if content:
Violates clinical messaging standards
Misrepresents ingredients or outcomes
Mimics official Benji paid media campaigns
Uses our name in paid search or display URLs without explicit approval
If you’re unsure about how to represent Benji, think like a clinical scientist, not a content creator. Our content lives closer to a science grade educated post than a skincare ad.
