WA:IT Branding Guidelines
WA:IT is a mindful beauty and fragrance brand that blends Italian craftsmanship with Japanese spirituality and sustainability. We ask that all affiliates respect the integrity of our brand and communicate with consistency and intention.
Approved Usage
Affiliates may:
Use official product images, logos, and banners provided by WA:IT
Share product descriptions as listed on our official website (waitbotanicaente.shop)
Highlight the brand’s core values: mindfulness, sustainability, clean ingredients, and slow beauty
Describe WA:IT as a niche brand committed to conscious living and refined rituals
Prohibited Usage
Affiliates must not:
Alter or distort WA:IT product images, logos, or packaging visuals
Use unapproved discounts, false claims, or exaggerated language (e.g. “miracle results”)
Position WA:IT as a mass-market or commercial brand
Publish content that contradicts the brand’s values (e.g. fast beauty, aggressive marketing, greenwashing)
Tone of Voice
All content should reflect WA:IT’s tone: calm, elegant, conscious, and authentic.
We encourage storytelling that evokes inner harmony, beauty rituals, and a connection with nature.
