Santa Cruz Shredder® Branding Rules (for Affiliates)
To maintain consistency and protect the brand, please follow these guidelines when using Santa Cruz Shredder® assets:
Logo Usage
Always use the official Santa Cruz Shredder® logos provided.
Approved versions: black or white only.
White logo should be used on dark backgrounds or imagery (ensure proper contrast).
Black logo should be used on light backgrounds.
Do not alter, stretch, rotate, add effects, gradients, or unapproved patterns to the logo.
Do not combine the logo with other graphics, logos, or text unless pre-approved.
Maintain a minimum clear space around the logo (at least 0.125”).
Use the complete logo form, including the ® registration mark.
Written Form
Always write the brand name in uppercase: SANTA CRUZ SHREDDER®.
Include the ® symbol in all written applications.
Colors
Primary palette: Black, White, Grey, Red, Blue, Green, Neutral (Pantone references provided in brand assets).
Do not introduce other colors or gradients into the logo.
Typography
Primary font: Helvetica Neue (Light or Roman).
Secondary font: Granjon (Roman or Bold for headlines).
Use Arial (substitute for Helvetica) or Garamond (substitute for Granjon) if needed.
Use sentence case or title case; reserve ALL CAPS for small elements only.
General Rules
Never overemphasize, accessorize, or “anthropomorphize” the logo.
Do not use outdated logo versions.
For social media, only use official handles: @santacruzshredder.
Reach out for permissions before using the logo in collaborations or special layouts.
For any questions or more specific creative guidance, please reach out to the affiliate team at affiliates@teamscshredder.com.
