| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | Only if pre-approved and compliant with brand representation standards. Lower commission tiers may apply. |
| Content | | | Preferred partner type — includes blogs, YouTube, and editorial publishers. Must disclose affiliate relationship. |
| Coupon Code | | | Only pre-approved coupon partners are allowed. Coupon usage must not mislead users or imply official brand representation. |
| E-mail | | | Only permitted with compliant opt-in lists and proper disclosure. No unsolicited emails. |
| Loyalty | | | Allowed if transparent about incentive structure. Cashback/points disclosures required. |
| Search | | | Bidding on brand terms is prohibited. See Paid Search Policy. “Santa Cruz Shredder” and variations must be in negative keyword list unless pre-approved. |
| Behavioural Retargeting |  |  | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Affiliates may not promote SCS alongside adult content or on sites targeting minors. All promotions must follow local cannabis marketing laws. Do not imply cannabis is legal where it’s not. Health claims about cannabis or our products are prohibited. |
