These branding guidelines outline the appropriate use of Ergeon's brand assets by affiliates participating in the Ergeon Affiliate Program. Adhering to these guidelines is essential to maintain the integrity and consistency of the Ergeon brand.
1. Brand Identity
- Logo: Use the official Ergeon logo as provided. Do not alter the logo's colors, proportions, or orientation. Ensure there is adequate whitespace around the logo to maintain its visibility and impact.
- Colors: Use the official Ergeon brand colors in promotional materials. The primary colors are:
- PANTONE 2184C
- PANTONE 3385C
2. Brand Voice
- Tone: Maintain a professional and friendly tone in all communications. The language should be approachable and informative, reflecting Ergeon's commitment to quality and customer satisfaction.
- Messaging: Highlight the benefits of Ergeon products and services. Use the following key messages in your promotions:
- "Quality construction and design for your outdoor space."
- "Transform your home with Ergeon’s expert services."
- "Sustainable solutions that enhance your lifestyle."
3. Content Guidelines
- Images: Use high-quality images that align with Ergeon's brand aesthetic. Avoid using images that may misrepresent the brand or its products.
- Promotional Materials: Ensure that all promotional materials clearly feature the Ergeon logo, adhere to the color palette, and use approved messaging.
- Social Media: When posting on social media, use the hashtag #ErgeonAffiliate and tag Ergeon's official accounts. Maintain consistency in tone and messaging across all platforms.
4. Legal Compliance
- Ensure that all promotions comply with local advertising laws and regulations. Affiliates must disclose their relationship with Ergeon as required by the Federal Trade Commission (FTC) guidelines.
5. Approval Process
- Any promotional materials that prominently feature the Ergeon brand or logo must be submitted for approval before publication. Please send materials to [Insert Contact Email] for review.
6. Brand Integrity
- Affiliates must not engage in any practices that could harm Ergeon's reputation or brand integrity. This includes but is not limited to false advertising, negative associations, or promoting products in a misleading manner.
7. Changes to Guidelines
- Ergeon reserves the right to modify these branding guidelines at any time. Affiliates will be notified of any significant changes, and adherence to the updated guidelines is mandatory.
By following these branding guidelines, you will help ensure that Ergeon’s brand is consistently represented across all affiliate marketing efforts. Thank you for your partnership and commitment to upholding the Ergeon brand!
