Brand Messaging & Tone
IUGA is a yoga sportswear brand focused on comfort, performance, and accessibility. Our tone is inspirational, inclusive, and confident—we aim to help users feel good in their bodies. Avoid exaggerated or misleading claims such as “cure”, “magic fabric”, or “best in the world.”
Approved Taglines
You may use the following official messaging in your content:
“Nothing but Comfort.”
“Trusted by over 5 million users.”
“Comfort, style, and performance in every piece.”
Prohibited Content
Do not use language that suggests medical benefits.
Do not alter or distort the IUGA logo or product images.
Do not promote discount codes that have not been officially issued.
Contact
For questions, approvals, or access to official materials, please contact us at affiliate@theiuga.com.
