MARCO DAL MASO Branding Guidelines
Affiliates must follow these rules when representing MARCO DAL MASO:
Tone of Voice
Communication should reflect confidence, elegance, and modern luxury.
Avoid language such as “cheap,” “bargain,” or “budget.” Instead, emphasize craftsmanship, refinement, and Italian heritage.
Logo and Brand Assets
Only use logos, banners, and images provided by MARCO DAL MASO in the Awin Creative Library or upon request.
Do not alter, stretch, recolor, or crop the logo or imagery without permission.
Do not use our brand name in all caps in contexts that feel aggressive, e.g., “DISCOUNT MARCO DAL MASO.”
Imagery
Only official MARCO DAL MASO product photography may be used.
Do not use unapproved stock imagery to represent our products.
Product visuals should always appear premium, clean, and uncluttered.
Messaging
Affiliates must not misrepresent pricing, promotions, or availability.
Voucher codes may only be used if explicitly assigned to the affiliate. Public codes must not be republished on coupon or deal sites.
Messaging must not suggest ongoing discounts outside of official promotions.
Placement Restrictions
Our brand must not appear on websites containing offensive, adult, violent, or illegal content.
Affiliates may not imply they are “official MARCO DAL MASO” representatives. They must clearly present themselves as independent partners.
Paid Media
Affiliates may not use MARCO DAL MASO brand terms in PPC, Shopping, or Display Ads unless pre-approved in writing.
Failure to comply with these branding guidelines may result in removal from the affiliate program and forfeiture of commissions.
