Destinology

Brand Colours

When working with the Destinology brand colours, please note the colour of text vs the background colour on the colour preview and adhere to these guidelines. All colours have been checked against the respective text colours to ensure they pass accessibility tests for contrast.

Primary Colours:

• Black - #1F1F1F
• Marine - #153B3C
• Wine - #562D33
• Terracotta - #925D56

Secondary Colours:

• Sand - #C9A582
• Almond - #E6D7CB
• White - #FFFFFF

Brand Fonts

The Seasons is our Headline Font which can be downloaded from Adobe Creative Cloud if you have a license. Primarily, the ‘Regular’ weight will be used across branded assets for Destinology, however if you want to create emphasis on a particular word or phrase, use the ‘Bold’ weight to add visual depth to the artwork. The font is somewhat dynamic in the sense that when worked in Adobe software, certain characters can be slightly tweaked to add further visual interest into the typography

‘Poppins’ is our brand body font which comprises of many different weights across the font family. ‘Poppins Regular’ should be used as the basis for all text across print and digital. Wherever emphasis on a word or phrase needs to be included, please use ‘Poppins Semi-Bold’ to help the text stand out from any potential surrounding text. This font can be downloaded from Google Fonts here

Brand Logo

The Destinology logo has been updated as of September 2024 so please ensure that the below versions are used on any activity going out after this date. When working with the Destinology logo, please treat the ‘Primary Logo’ as our foundational logo. Do not distort, change, recolour or adapt any of these logos.