Earth's Secret Brand Guidelines
To ensure consistent and accurate representation of Earth's Secret, affiliates must adhere to the following brand guidelines:
1. Logo Usage
- Affiliates must use the Earth’s Secret primary logo and icon as provided. No alterations, such as stretching, recoloring, or removing elements, are allowed.
- The primary logo should be rendered in Earth's Secret plum with the apostrophe in green or reversed, as outlined in our guidelines. For single-color use, white is preferred on darker backgrounds and plum on lighter backgrounds.
- When using the logo over imagery, ensure it is clearly legible.
2. Colour Palette
- Primary Palette: The core Earth’s Secret colors are Plum (#412837), Cream (#FCF5ED), White (#FFFFFF), and Jade (#00A676). These colors should be used in all primary communications.
- Secondary Palette: Each sub-brand (Boost, Sleep, Balance, etc.) has its own associated color. Affiliates should use these colors as specified.
3. Typography
- Primary Typeface: Literata Ultra-Light is used for key headings and impactful text.
- Secondary Typeface: Satoshi is used for all other communications. Regular weight is standard, but bold may be used for emphasis. If Satoshi is not available, use DM Sans as a substitute.
4. Tone of Voice
- Earth's Secret has a down-to-earth, relatable tone of voice, combined with expert insights. Affiliates must maintain this tone in all communications.
- Key tone of voice characteristics: Expert, Direct, Down to Earth, and Relatable.
5. Messaging Guidelines
- Focus on promoting Earth’s Secret as an expert in natural supplements with a clear connection to health-conscious individuals.
- Use phrases and language that emphasize the effectiveness of Earth's Secret products, such as "scientifically backed," "highest levels of active compounds," and "zero fillers."
- Avoid making false claims or misrepresenting product benefits. Stick to the approved messaging provided.
