| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Silver Paw de-duplicates affiliate transactions against internal marketing channels including brand PPC, email marketing, display advertising, and direct partnerships. This ensures accurate attribution and prevents double commissions when a sale is driven |
| PPC Brand | | | You already pay for branded search clicks through your own Google Ads. If someone clicks an affiliate link after searching “Silver Paw,” that sale shouldn’t trigger an extra commission. |
| PPC Generic |  |  | |
| E-mail Advertising | | | Sales from Silver Paw’s own email campaigns (owned CRM) take priority — avoid double-paying affiliates for your house list conversions. |
| Display Advertising | | | Your retargeting and display efforts (Meta, Google Display, etc.) should take precedence over affiliate tracking to prevent overlap. |
| Direct Partnerships | | | Partnerships or sponsorships managed directly (e.g., influencer contracts or ambassador programs) are owned deals, not affiliate traffic. |
| Price Comparison | | | If you run your own product feeds or comparison listings, de-dupe them. If affiliates manage external comparison traffic, let those count. |
| In House Publisher program | | | If you run your own referral or ambassador program outside of Awin, it should take priority in attribution to avoid double commissions. |
| Other Affiliate Networks | | | Always de-dupe across networks. If Silver Paw runs on multiple affiliate platforms (e.g., ShareASale, Rakuten), ensure only one network claims the conversion. |
