Please click her1. Brand Overview
Silver Paw is a premium pet lifestyle brand that designs functional, durable, and stylish accessories for dogs and cats. We are committed to innovation, quality craftsmanship, and affordability — offering products that make life better for pets and their humans.
Affiliates must uphold the same level of quality and professionalism when representing Silver Paw across all platforms.
2. Brand Usage Rules
The official brand name must always appear as “Silver Paw” — never “SilverPaw,” “Silver Paws,” or other variations.
Do not modify the logo, product images, or any other creative assets.
Only use approved visuals provided through Awin or Silver Paw’s media kit.
Affiliates may not create their own logos, mascots, or product renderings that could confuse customers or misrepresent the brand.
The Silver Paw name or logo may not appear in any context that is offensive, misleading, political, or unrelated to pet products.
3. Messaging & Tone
Maintain a tone that reflects trust, care, and playfulness, aligning with our mission: premium quality without the premium price.
Avoid exaggerated or misleading claims (e.g., “#1 dog brand in the world”).
Focus messaging around durability, function, comfort, and style — the pillars of our product design.
Do not reference competitors by name or make comparative claims.
4. Paid Advertising Guidelines
Affiliates must not bid on Silver Paw’s branded keywords or use the brand name in paid search ads (Google, Bing, Yahoo, etc.) without written approval.
Direct linking to silverpawdog.com from PPC ads is strictly prohibited.
Retargeting, shopping ads, and social boosts featuring Silver Paw products require pre-approval from the affiliate team.
5. Content & Placement Standards
Silver Paw products must be featured in positive, pet-friendly contexts only.
Affiliates may post on websites, blogs, or social media channels that focus on pets, lifestyle, or consumer goods.
The brand cannot appear on any website containing:
Adult, violent, or discriminatory content.
Unlicensed coupon sites or deal aggregators.
Gambling or politically-charged content.
6. Discounts, Codes & Promotions
Only officially issued promo codes from Silver Paw may be shared.
Unauthorized or expired discount codes must not be promoted.
Misleading “fake deal” listings or false coupon pages are grounds for removal from the program.
7. Legal & Compliance
All use of Silver Paw assets must comply with Awin’s Affiliate Terms, FTC disclosure requirements, and applicable advertising standards in your region.
Affiliates are responsible for ensuring that any published content includes clear disclosure of the affiliate relationship (e.g., “This post contains affiliate links; I may earn a commission if you purchase.”).
8. Brand Assets & Resources
Approved logos, product photos, and media kits are available upon request or via Awin’s creative assets section.
For all asset or brand-related inquiries, affiliates can contact:
support@silverpawdog.com
9. Enforcement
Silver Paw reserves the right to suspend or terminate any affiliate partnership that breaches these branding guidelines or misrepresents the brand in any way.e to add your branding guidelines. If you do not have branding guidelines, enter 'No branding guidelines'.
