| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | |
| Content |  |  | The most valuable type for your brand — blogs, pet influencers, and media sites create quality exposure and storytelling. |
| Coupon Code | | | |
| E-mail | | | Allowed for affiliates using their own opted-in lists who comply with anti-spam and disclosure regulations. |
| Loyalty | | | |
| Search | | | Paid search (PPC) partners must follow Silver Paw’s Paid Search Policy and cannot bid on brand terms. |
| Behavioural Retargeting | | | Only allowed with written consent. Retargeting may not overlap with Silver Paw’s owned campaigns. |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Adult, violent, or discriminatory material.
Political, religious, or controversial topics.
Illegal, counterfeit, or misleading products.
Gambling or age-restricted content.
Unlicensed coupon/deal aggregation sites.
AI-generated fake review or spam content |
