| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | |
| Content |  |  | |
| Coupon Code | | | |
| E-mail | | | |
| Loyalty | | | |
| Search | | | |
| Behavioural Retargeting | | | |
| Media Brokers | | | Subject to brand and other high value key search term exclusions. |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Advertising should not be associated with adult content, for example pornographic websites. No political affiliation is permitted. Any search related efforts can not be in competition with brand or other high value keywords. |
