Olivia von Halle Brand Guidelines
1. Brand Positioning and Messaging
- Olivia von Halle is a luxury brand known for its elevated, high-quality sleepwear, loungewear, and ready-to-wear collections. All content should accurately reflect our brand's luxury positioning and brand image.
- Use of our brand name, logos, product images, and any other brand assets must be consistent with our luxury image.
- Avoid any language or imagery that could be perceived as discount or bargain-oriented, as this does not align with our brand ethos.
2. Content Quality
- Affiliates must create original, high-quality content that provides value to their audience and aligns with Olivia von Halle's luxury brand image. This includes but is not limited to editorial content, product features, and lifestyle imagery.
- Affiliates are encouraged to showcase our products in a way that highlights their unique qualities, craftsmanship, and luxurious appeal.
3. Protected SEM Bidding Keywords
- The following keywords are protected and must not be used in any search engine marketing (SEM) or paid search campaigns: OLIVIAVONHALLE, OLIVIAVONHALLE.com, OLIVIAVONHALLE coupon, OLIVIAVONHALLE coupon code, OLIVIAVONHALLE.com coupon, OLIVIAVONHALLE.com coupon code, OLIVIAVONHALLE promo code, OLIVIAVONHALLE.com promo code, OLIVIAVONHALLE.com promotional code, OLIVIAVONHALLE promotional code, and any variations including misspellings, alternate spellings, alternate spacing, or any phrases that include these terms.
- Negative Matching for Protected Keywords: Required
- Direct Linking (Use of Display URL): Not permitted
4. Special Instructions for Search Marketing Publishers
- We do not allow search marketing, paid search marketing, or trademark-plus bidding with any of the terms listed in the "Protected SEM Bidding Keywords" section above.
5. Prohibited Practices
- Affiliates must not promote Olivia von Halle on any discount-oriented websites or platforms, such as coupon sites or deal aggregators.
- Misleading tactics, including promoting incorrect information, expired discount codes, or redirecting traffic to unauthorised sites, are strictly prohibited.
- Affiliates engaging in fraudulent or unethical practices will be immediately removed from the program.
6. Brand Representation
- Affiliates are ambassadors of Olivia von Halle. We expect our partners to represent our brand with integrity and align with our values of quality, exclusivity, and luxury.
By participating in the Olivia von Halle Affiliate Program, you agree to adhere to these guidelines and represent our brand with the utmost respect and integrity.
