In 2019, inspired by her own desire for affordable, quality makeup, Kim Chi launched her own L.A.-based beauty brand, KimChi Chic Beauty, with former NYX Cosmetics owner, Toni Ko. KimChi Chic Beauty offers a full line of color cosmetics, skincare, and accessories ranging from $10 to $38.
As proud partners of The Trevor Project, KimChi Chic Beauty donates 2% of all proceeds to help prevent suicide among LGBTQ+ youth each year.
KimChi Chic Beauty is currently offering a commission of 18% to its affiliates.