Overview
Really Good Boxed Wine is exactly what it sounds like! We partner with world-class vineyards and award-winning winemakers to make ultra-premium wine that's far superior to other boxed wines in the US market, and then sell it direct-to-consumer through www.reallygoodboxedwine.com.
Our boxes are 3 Liters (the equivalent of 4 bottles of wine) and sell for $65 (the equivalent of $16.25 per bottle). The same wine would sell for $30-40 per bottle in a store.
We're combating the misconception that high-quality wine can't be put in a box. It’s boxed wine you actually want to drink.
Program Details
- Commission rate: 15%
- Cookie Duration: 60 Days
- Additional Consumer Discount Offered: 10%
- Average Order Value: $107
Marketing Ideas
Our core customers are age 30-45 with higher than average discretionary income. They think of themselves as wine drinkers and are knowledgeable about wine, but they are not wine connoisseurs. There are two main splits in this group:
- People who drink $20-40 bottles of wine, and have never considered boxed wine. Our promise is that for $65 ($16.25 per bottle equivalent), they can get the quality of a $30-40 bottle of wine.
- People who drink boxed wine sometimes, but they know they're sacrificing on quality to get the benefits that they love from boxed wine. The promise to them is they can now get those benefits, but don't have to sacrifice on quality.
Main benefits of boxed wine
- Stays fresh for up to 6 weeks after opening
- 50%+ savings vs. the cost of equivalent wine in bottles (this is because there's much less packaging and it's much lighter to ship)
- 50% lower carbon footprint vs. bottles wine
We also have some sub-niches based on usage.
- Our wines are great for anywhere you can't take glass bottles or where glass is too hea
