Our premium and handmade men's button ups feature an athletic fit that offers a closer fit without the gapping. The Zip Fit shirt was created to address three common problems with button downs:
1 - The traditional baggy button down is a non-option. Fitted shirts are a vast improvement, but present an entirely new problem: because they fit closer to the body, they tend to pull open around the buttons, making you look like an overstuffed sausage. We call this The Bratwurst Effect. The patented Zip Fit shirt solves this problem by placing a zipper behind the placket.
2 - Most shirt brands cater to as many body types as possible, leaving athletically built guys in limbo. Because they are bigger across the chest and slimmer in the waist, their shirts will either fit perfectly in the chest but be too baggy in the waist or will fit in the waist, but stretch too tight across the chest.
To address this dilemma we studied the archetypal male form, found the ideal ratio between shoulders, chest, waist and hips and built our shirt around it. In doing so we discovered something pretty radical: When your shirt is shaped like an athlete, you look like one.
3 - The Stay-up Collar. Using a standard collar stay, we created a patent pending interlocking system that keeps the collar upright by anchoring it to the collar stand. If you prefer a more relaxed look or want to wear a tie with your shirt, the collar can be worn traditionally, and the stay is removable for laundering.
If you have any questions, please reach out to Ben at b.hong@advertisepurple.com
