The Brand:
Marrying the archetypal sophistication inherent to traditional silk with an intentional twist, niLuu brings you PETA approved vegan silk-wear to accompany you through your most treasured moments. From a celebratory fête to an evening of catching up on restorative sleep, our pieces flow with your goes.
Blurring the line between loungewear and outerwear, luxury and sustainability, niLuu focuses on meticulous and timeless construction, welcoming an era of refined comfort with an earth-positive footprint.
An ode to founder Nilufer Bracco’s roots, niLuu’s meaningful designs toast to Turkey’s full bodied aesthetic culture. Rich in color, texture, and narrative, we invite you to carry the spirit of intention into whatever it is your day holds.
Mission:
At niLuu we celebrate Gaia* everyday. Her beauty, biodiversity and generosity is the driving force behind our mission to elevate the fashion industry by championing practices that work in harmony rather than against our planet and people.
In constructing each one of our garments we also build upon our vision of establishing collective and continual change in an industry that for years has dissociated sustainability and luxury. As we bring our pieces to life, we simultaneously bring to life a better way forward.
To learn more about our sustainability efforts please visit our sustainability page.
Gaia- “Mother Earth”
