Yellow Owl Workshop – Brand Overview
For Affiliates & Publishers
What We Make
Yellow Owl Workshop is a San Francisco-based studio creating colorful, illustrated goods with a distinctly personal feel. From mismatched earrings and artful socks to reusable bags and risograph prints, everything we make begins with original artwork. Designed in-house or in collaboration with artists we admire, our products are made to delight and built to last.
Our line resonates with creative, design-loving shoppers who are looking for gifts with personality or something special for themselves.
Why We’re a Fit
Original Illustrated Goods: Our mismatched earrings, printed socks, and reusable bags stand out on sight
Gift-Ready Price Points: Most products retail under $30
Editorially Proven: Featured by The New York Times, Wirecutter, BuzzFeed, etc
Built for Visual Platforms: Strong performance in email, social, and seasonal roundups
High Sell-Through: Multiple products are top performers season after season
Mobile-Friendly: 61 percent of site traffic is mobile
Polished Assets: High-res lifestyle and product photos ready to drop in
Performance Snapshot (Last 6 Months)
Average Order Value: $44.59
Top-Converting Products: Earrings, Socks, Reusable Bags
Affiliate Conversion Rate: 6.2 percent
Top Cities: New York, Los Angeles, San Francisco, Chicago, Portland
Customer Behavior: 73.6 percent new shoppers, highly visual, gifting-motivated
Affiliate Program Details
Network: Awin
Program ID: 92557
Commission: 15 percent (20 percent offered for launches and seasonal campaigns)
Cookie Window: 30 days
Assets Provided
Airtable product feed with tracking links, short blurbs, and clean image URLs
Dropbox folder with lifestyle and product photos
Outreach toolkit including brand intro, sample request options, and campaign decks
Best Fit For
Editors covering under 50 dollar gifts, design-forward picks, or holiday roundups
Influencers with a focus on color, creativity, and feel-good design
Newsletter creators and Substackers curating style, design, or gifting content
Content that performs well on Instagram, Pinterest, TikTok, and mobile-first platforms
Get in Touch
Website: yellowowlworkshop.com
Instagram and TikTok: @yellowowlworkshop
Affiliate Contact: vibes@yellowowlworkshop.com
Awin Program ID: 92557
Let me know if you also want a plain-text version of your outreach email or Dropbox overview.
