YUASA Menswear is a New York City men’s underwear and swim label focused on encouraging confidence and a lighthearted approach to life. We are a collective of passionate individuals working within the design, art, and fashion communities. At YUASA, we support each other, celebrate ambition, and applaud spirited expression. Our mission is to support your story and encourage your energy - and to remind you to enjoy yourself! We believe that men with an open and inspired attitude live happier lives.