Caring.com is the leading online destination for those seeking information and support as they care for aging parents, spouses, and other loved ones.
    Our Mission: 
     To help as many seniors & their caregivers as possible through empathetic, expert guidance.
    We provide personal, one-on-one guidance with a Family Advisor.
    Landing Page:
    https://my.caring.com/find-assisted-living-awin/
    Details: 
    - A payable lead is submitted (name, phone number, who are they looking to care for, email) 
    - We do not pay for duplicates, people looking for a job, or people that are only going to pay with medicaid
    - We can also pay on a pay per call basis
    - We can only target US
    - Preferable target audience - Women (though we also take Men) 40-70 years of age
    We have a cap set at 40 leads for the day of launch to assess quality. We do not take weekend launches. 
    Business Model (Referral Based):
    1. An interested party fills out a form
    2. Our call center calls and qualifies the interested party who filled out the form
    3. If qualified, they will be sent to a facility
    4. ONLY in the event that the applicant moves in do we receive a referal fee. 
    Categories: 
    - caregiving, caregivers, elederly, seniors, care, elderly, support